For all the changes that Facebook releases all the time, I can honestly say that very few of them actually get me to do a happy dance. But the new Facebook SAVE feature legit had me doing a happy dance! This is something we have been wanting and waiting for - and it's finally here!
And whether you use Facebook as a user or a marketer, this new tool is going to change how you use Facebook.
But before I dive into that, let me tell you more about what this feature is. Then you can go do your own happy dance 😉
First of all, how many times have you scrolled across something in your news feed that you wanted to read but didn't have the time right then to read it? I know it happens to me all the time! Previously, you would have to screen shot or try to remember the page that posted it or find another way to remember to go back and check that post.
But, now, the new Facebook Save feature means you can save the content directly to a list of "saved" stories that you can access at any time in the future. Like when you get home and have the time to sit down and read.
Your saved stories are only for you to see. No one will know you saved something and no one can read your list of saved information.
And, most importantly, the Save feature is available on both mobile and desktop. You can save from either one and you access the saved stories on either one! And it's being rolled out to ALL desktop, iOS, and Android users immediately - you should even have it by now.
How to Use the Facebook Save Feature
To save a story, click on the little arrow in the top right corner of the Facebook post. From the drop down menu select "Save [story]". Once you have saved your first item, you'll find a new "Saved" tab on the top left of your desktop home screen and in the "More" section on your Facebook mobile app.
Only the following types of posts can be saved:
- TV Shows
You cannot save photos or normal text posts.
When you access your Saved list, you can find the stories listed chronologically under the "All" tab or you can sort them by type (Links, Places, Music, Movies, etc.).
Saved places, music, movies, etc. will open up the Facebook page for that item. Saved links will open up the link in a new browser.
And the saved post details show you who posted it originally that you saved it from. If you click on the Page name that originally shared the article, it takes you right to that post on that page. This makes it easy to reshare it from here or to like or comment on the original Facebook post.
If you forget to check your Saved items, Facebook may occasionally send you a reminder or notification to check them. Or they may show up in your News Feed again.
On a Desktop
When it comes to links, clicking on the title of the story from your list will open up the link in a new browser. Back in the Saved list, there is a share button under the title of the story so that you can easily share this to your profile or business page! It really couldn't be much easier.
Once you've read a saved post, you can click the "X" in the top right corner of the saved item to remove it from your active list and send it to your Archives. If you want to clean out your Archived items, go into the Archive tab and select the option next to the Share button for each post to delete posts from your Saved items all together.
On a Mobile Device
Swiping the saved item to the left will open up additional options for "More" or to "Archive" a post. Selecting "More" will give you the option to share the post - again, to your profile or business page. To Archive a post, select the Archive option (the bright red button).
To access an Archived post (or more options) scroll the top toolbar on your mobile app to the left to reveal more options. To delete an Archived post, access the Archive tab, and find the post(s) to delete. Slide the post to the left to open up the option to Unarchive or Delete it.
For more information on how to use the Facebook Save feature, check out their Help page.
How the Save Will Affects Users
As Facebook users, this new Save feature is going to make it so much easier for you to get the content you want, when you want it. Now you can save content to read at your convenience. There will be less need to try to read articles when you're on the go. Or, you can save the best content throughout your day for your commute or downtime at home.
Or if you want to remember an event or location for future reference, you can save it to your list for you to easily access their Facebook page later. Did your friend just recommend a great restaurant and you want to remember to try it out this weekend? Save it to your list for easy planning!
Already, I've found myself quickly and easily saving story after story to read when I have the time later. It's actually making me want to check Facebook more regularly - yup, I just said that!
How the Save Will Affect Marketers
If users start saving more content, and (like me) start checking Facebook more regularly, the option of your content getting more reach and engagement is also possible.
While you're still going to want to post content when your audience is most active on Facebook, now you can focus on when they are most active, not just when they are most likely to stop and read something. These are two completely different parameters that often confuse the best posting times for Facebook.
And, while this is purely speculation on my behalf, I would be willing to bet that the number of saves your content gets will in some way affect the algorithm that determines your page's organic reach. I mean, if more people are saving your content and showing a valued interest in it, then it should be deemed more valuable by Facebook's algorithm. Meaning more organic reach, more engagement, and better results for you.
So, what does this mean for you? It means you need to keep focusing on sharing quality, valuable content on your page. Whether it's your own content or something you share from another source. Creating the opportunity to share desired content will only help increase your chances of getting in front of your target audience and increasing your organic reach.