When all the plans fell through
There was a day when I didn’t live and breathe all things social media. Back then, I had finished my Master’s in Forensic Science and was working in sales for a high-end restaurant supply company. I was applying for jobs in the forensics field and then the recession hit. Everything changed and being in sales, I had to leave that job, as most of clients were closing or cutting back on everything. I ended up bouncing through a few jobs – administration back to bartending and then into human resources.
Then the job I was at in human resources had an option for me to move into more creative and marketing work and I took it. And that was how I forayed into the world of social media marketing.
It started as a hobby
In the midst of getting a government contracting company to embrace social media, working with a lot of retired military personnel who are averse to sharing ANY-thing on social media, I learned a lot of lessons about how to approach social media for marketing. And I figured, hey, if I can get these guys to overcome their hesitation, I’m sure others could use this too.
So, I started a blog! Jenn’s Trends was launched in 2013. And it was purely a hobby. There was no strategy, no posting schedule, no revenue model. It was fun and I enjoyed it. I created blog posts frequently and whenever inspiration struck (which was about 3 times a week lol).