October 26, 2022

Oh. Em. Geeeee!

I mean, we knew it was inevitable we’d hit this milestone but Instagram/Meta has been super tight lipped about user numbers. The last update they gave us was when IG hit 1 billion monthly active users – back in 2018!

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October 11, 2022

If you’re tired of seeing weird videos or photos in your Explore page, content from people you don’t really want in your feed, or Reels of topics you don’t actually want to see, then it’s time to reprogram your Instagram algorithms!

It might sound complicated, but it’s really not! Instagram uses a smart algorithm that learns from your behavior and will show you more of what you show an interest in.

Here are three quick tips you can

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September 28, 2022

Instagram has announced that Stories will now be available as up to 60-second clips – not just 15 second clips. And, yes, this is super exciting for some obvious content creation reasons, but it’s also a very BIG deal algorithmically and strategically.

First, yes, from a content perspective, the option of creating

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June 7, 2022

Instagram is now (finally?) giving us the option to pin posts to our profile grids. To be honest, I’m really freaking happy about this update! This is so valuable to so many.

Why?

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April 25, 2022

Reels on Instagram (and on Facebook) are getting a lot of press lately. And for good reason. Meta has gone ALL IN on this content format. They are rewarding content creators with more exposure and opportunity to reach new audiences.

But are they worth it?

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April 3, 2022

Instagram has long included “Suggested Posts” in the home feed, but we’ve all seen the frequency of these posts increase over the last year. Now, with the 3-feed layout on Instagram (Home, Favorites, and Following), the number of suggested posts has likely increased dramatically in your home feed.

Why?

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