One of the biggest dilemmas for marketers on Instagram is which type of professional account they should choose: Business versus Creator.
Of course, Instagram doesn’t make it “easy” on us. For the most part, there aren’t major differences in how the two accounts look or interact within Instagram. But there are significant differences in a couple of areas that make us really want one or the other.
Yes, if you’ve noticed that you’re not getting as much reach from your hashtags on Instagram, you’re not alone!
But it’s probably not what you’re thinking…
While Instagram Reels are still a significant focus for the platform and they still generally perform well for most… it’s no shock that overall reach and views are DOWN on Reels these days.
There’s a number of reasons for this, including…
Instagram has added the option to create a lead form directly on your Instagram profile. This form will allow you to collect answers to a few questions and inquiries about your business as well as the person’s name and contact information.
For small businesses that don’t have robust lead tracking software, this could be a really good way to collect leads on potential customers and begin to nurture those leads within the platform where they’re already spending time.
This month, I am celebrating 10 years since I launched my little blog. Since then, it’s been quite the journey and a life of experiences I never could have dreamed.
How it all started…
Instagram has changed a lot over the last year, and especially over the last couple of years with the introduction of Reels. But some things are still just as important today as they were back a few years ago.
So, what should you be focusing on for success on Instagram in 2023? What few things deserve the bulk of your content attention?