Instagram is letting us rearrange our profile grids to any configuration we want.
Overall, it’s a simple process but should you rearrange the grid? What are the benefits? Could there be negative impacts?
So, is it right for you? Let’s break it all down!
Instagram Plus is offering users an opportunity for more reach and priority placement in Stories along with some profile upgrades and customization. These are “nice to have” type upgrades but could ultimately shift the landscape for brands and marketers with a new pay-to-play model.
So, is it right for you? Let’s break it all down!
Instagram has released an update to Reels insights that tells us exactly how they weight different actions in terms of how they impact the reach of a Reel. Obviously, this is a big help for creating Reels so you can better understand how and why your Reels hit certain thresholds and reach.
Instagram’s decision to roll out the easy-pause feature for Reels isn’t what most would consider a big strategic impact or something that would be big news for brands. It’s really just a user-friendly feature that allows users to pause a Reel at any point, making many users happy! But, this feature update will actually have multiple layers of impact for brands and creators.
As we push into 2026, and see the waves of changes happening in social media and AI, there are a lot of questions about what we should be focusing on. I recently presented a virtual training session on the Top 5 Social Media Trends for 2026. Now, this session was specifically for one industry and it was for all social media, not just Instagram, but I covered a lot of good stuff, and you know what? I figured you’d want to know that info too! So I’m distilling that presentation down into some actionable tips and recommendations for you in today’s post.
In December, Instagram officially announced that they would be limiting hashtags to only 5 per post. This is for all posts – Reels, photos, and carousels.
This has a big impact on all brands as you’ll have to adapt your hashtag strategy – which is STILL
important – to ensure your posts are optimized for search and long term reach.
What You Need to Know
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