May 12, 2024

When it comes to posting on IG, what is more important – time of the day or day of the week? Ensuring you post when your audience is most active can help increase engagement AND conversions, so getting this right does matter.

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May 2, 2024

Instagram won the praise of creators everywhere when they announced on April 30th that they are restructuring the algorithm to better favor original creators on the platform.

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March 15, 2024

Depending on where you get your social media tips, you may have heard other experts out there telling you to turn on your Instagram account suggestions in order to increase your followers and get found by more people.

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September 9, 2023

A few months ago, Adam Mosseri, the head of Instagram, shared that direct messages on Instagram were now a key metric in algorithmic preference.

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August 30, 2023

Here’s the thing, when Meta says do something, you should do it. Regardless of all the reasons I’m about to share with you in this blog post, Meta has said that they are focusing heavily on direct messaging on Instagram. Just like back in the day when Facebook groups were the “thing” and if you wanted reach, you had to have a FB group… well Instagram wants you in the DMs, so slide on in there!

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