Books

I’m thrilled and honored to have published a number of books that can help you with your social media and Instagram marketing strategies! And I’m grateful to you for purchasing any of these books to invest in yourself and your growth as a marketer.

Click on the links below to purchase any of the books listed here.

Books

I’m thrilled and honored to have published a number of books that can help you with your social media and Instagram marketing strategies! And I’m grateful to you for purchasing any of these books to invest in yourself and your growth as a marketer.

Click on the links below to purchase any of the books listed here.

Instagram for Business for Dummies 2.0 (2020) Edition

Put your best brand story in front of 1+ billion users!

One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics—and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.

The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.

Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your business—and there's no better way to begin a gripping new chapter in that story than with this book.

Instagram for Business for Dummies 2.0 (2020) Edition

Put your best brand story in front of 1+ billion users!

One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics—and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.

The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.

Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your business—and there's no better way to begin a gripping new chapter in that story than with this book.

Instagram for Dummies

Go from Instagram newbie to star!

Instagram is the fastest-growing social network in the world, soaring from 500 million to 1 billion active users in just two years. Users flock to the site thanks to its simplicity and use of the most popular social media features—image and video sharing, community, and personal insight.

Instagram For Dummies is here if you're ready to get acquainted with the platform or want to find ways to do more with your Instagram account. Written by an team led by top Instagram trainer Jenn Herman, this book gives you tips for creating great Instagram images, personalizing your posts, connecting with the Instagram community, and working with Stories and IGTV.

From handling core functions to connecting with the Instagram community, this book shares the secrets you need to shine on social media like no other!

Instagram for Dummies

Go from Instagram newbie to star!

Instagram is the fastest-growing social network in the world, soaring from 500 million to 1 billion active users in just two years. Users flock to the site thanks to its simplicity and use of the most popular social media features—image and video sharing, community, and personal insight.

Instagram For Dummies is here if you're ready to get acquainted with the platform or want to find ways to do more with your Instagram account. Written by an team led by top Instagram trainer Jenn Herman, this book gives you tips for creating great Instagram images, personalizing your posts, connecting with the Instagram community, and working with Stories and IGTV.

From handling core functions to connecting with the Instagram community, this book shares the secrets you need to shine on social media like no other!

Ultimate Guide To Social Media Marketing

Create Focused Social Media Campaigns Tailored to Your Business

Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks.

Topics include:

  • Why businesses need to embrace social media marketing
  • Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms
  • Learning how to craft your business’s social media strategy using today’s formats
  • How to leverage images and video in your social media outreach
  • Leveraging chat bots, paid social media, and influencer marketing
  • Building your business social marketing team
  • Measure your social media outreach progress and improve your performance over time

Ultimate Guide To Social Media Marketing

Create Focused Social Media Campaigns Tailored to Your Business

Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks.

Topics include:

  • Why businesses need to embrace social media marketing
  • Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms
  • Learning how to craft your business’s social media strategy using today’s formats
  • How to leverage images and video in your social media outreach
  • Leveraging chat bots, paid social media, and influencer marketing
  • Building your business social marketing team
  • Measure your social media outreach progress and improve your performance over time

Stop Guessing: Your Step by Step Guide to Creating a Social Media Strategy

This all-inclusive book features everything you need to create your own social media strategy from start to finish. You'll learn how to prepare to write your strategy, what content goes into the strategy, and what you need to do to implement the strategy to set your business up for success online.

The strategy steps include determining your target audience, deciding which social media platforms to use, what types of content to post, how to create the best content for your business, how to write effective post captions, establishing an engagement strategy, information on which tools may help you be more efficient, how to manage your time for maximum results, and how to analyze your growth and progress.

If you want to get organized and strategic with your online marketing efforts and are looking for a cost-effective way to do this, this is the book for you!

Stop Guessing: Your Step by Step Guide to Creating a Social Media Strategy

This all-inclusive book features everything you need to create your own social media strategy from start to finish. You'll learn how to prepare to write your strategy, what content goes into the strategy, and what you need to do to implement the strategy to set your business up for success online.

The strategy steps include determining your target audience, deciding which social media platforms to use, what types of content to post, how to create the best content for your business, how to write effective post captions, establishing an engagement strategy, information on which tools may help you be more efficient, how to manage your time for maximum results, and how to analyze your growth and progress.

If you want to get organized and strategic with your online marketing efforts and are looking for a cost-effective way to do this, this is the book for you!