When was the last time you read a blog post that you swear was written for you? Maybe it answered a question on the top of your mind. Or maybe it called you out for a bad behavior. Or maybe it was an entertaining story that really put something in perspective for you. Either way, some bloggers have an amazing talent for writing the most personalized blog posts that really speak to their readers.
While I try to do this myself, I don't consider myself an expert. But I have been paying attention to posts that I feel achieve this level of connection and I've made some determinations about how the authors do it. Here are my best tips to really connect with your blog readers.
Make it personal
The best way to connect with your blog readers is to be personal. This means taking out all the professional jargon and politically correct bulls#!t and being YOU. You're allowed to have an opinion. You're allowed to have a voice. Use them! Inject your personality into your posts. Connect with your readers by sharing who you are.
As a slight disclaimer, if you're writing your blog for a professional company or even your own brand, keep some tact and respect in your writing. You don't want to go against the voice of the brand or look like a raging lunatic (unless that is your brand) but you can still show your personal side.
As I mentioned above, stop with the technical and professional jargon. Yes, you have to include some of it but your blog should read like a conversation not a doctoral thesis or research paper. Imagine you were explaining the concept to someone over coffee. Chances are you would talk more casually about the process, the events, the experiences, and other aspects. Write this way! Make your blog post a conversation with your readers. It's ok to digress or go off on a tangent occasionally too - this is what we do in conversations.
Talk to your readers
This is really an extension of speaking conversationally but so many neglect doing it. In your blog posts, talk to your readers. Greet them. Ask them questions (rhetorical or not). Use phrases like "you know what I mean!" Also, use the words "you" and "we" - imagine you're talking to one person, not thousands and write your blog as though you're talking to that one person. Find ways to incorporate your reader into the conversation in your blog. This draws them in and makes them feel like you're really talking to them.
People love examples. They want to know what you're talking about. Do you have an example that shows someone who did this well? Or maybe a reverse example - something that went totally wrong? Use these examples to bring life to your blog posts and connect with your readers.
This is one of the best ways to connect with readers. People learn best from stories - they remember stories. Stories put things in context. Whether it's your own story or a retelling of someone else's story, use it! Not only does it personalize your blog post but it keeps readers interested and reading longer because they want to know more.
Know what your audience wants
This is so important. There have been more than a few times where I've received comments or emails from readers asking me if I read their minds. My latest blog post was "exactly what they needed!" No, I'm not a mind reader - although my husband may tell you otherwise 😉 I just know what my audience wants to know. I listen to them, in fact I often ask them what they want me to write about. By answering their burning questions, I'm guaranteed to connect with them directly.
Respond to comments
No one wants to talk to a robot. We want to connect with people. If someone has taken the time to leave a comment or ask a question - answer them! I don't care if it's on your blog or on a social media post of your article. The best long term way to connect with your readers is to actually talk to them when they reach out to you! They've taken the time to connect with you, take the time to respond and forge a relationship with them too. I guarantee your readers will be more engaged, more loyal, and more connected if you respond to their comments.
I hope you find these tips helpful when you're writing your blog posts. Remember, your blog is a place to really interact and connect with your readers. Take advantage of this platform to do it well!