February 1, 2021

So Instagram is “testing” out a new function – or more like, testing out REMOVING a function – whereby they will stop letting users share a feed post to their Stories. Before you freak out, as someone who was one of the last people on the planet to get this function on my main account, I can assure you, it’s not the end of Instagram for your business.

The reasoning, according to Instagram, for doing this is that people don’t respond as well to Stories that are these types of shares. Instead, people tend to respond better to unique content created exclusively for Stories. So, they’re testing this out. It may turn into nothing, or it may be the way it goes.

If they do decide to do away with the option to share feed posts to Stories, you can STILL “share” your posts. You just have to be a little more creative in the approach. Here’s what you do:

  1. Post your Instagram feed post as normal.
  2. Open the Story camera and go to your gallery/camera roll to upload.
  3. If the feed post is an image, select the feed post image and add it to the Story.
  4. Then fit the image into the Story as you see fit and add your text, stickers, etc. like you normally would.
  5. Add a call-to-action on your Story that says something like “see the whole post in my profile” or “visit my profile for the complete post” or whatever.

Boom. There you have it.

If your feed post was a video, I recommend you take a screen grab of the video cover image and save that to the camera roll and then upload that to the Story.

Now, technically, this won’t obviously link directly to your post itself so it’s an extra step the user has to take to get to the post by navigating to your profile but it still works.

And, if you’re a big enough account with the option to add links to Stories, you can tap on the three-dot button on your feed post and select “Copy link” to get the post URL. Then you can do a “swipe up” on the Story post with a link to the actual post itself. Sneaky, right?

And there you have some easy ways to work around the lack of ability to share to Stories.

Again, I did NOT have the function on my main Instagram account for the longest time. I’ve had it for only a few months. So I got really good at finding other ways to promote my feed posts to my Stories 

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