Are you someone who posts to social media when it's convenient? Maybe you set aside an hour or so every day to post some content on your social media sites. If this is how you go about posting content, you're probably stressed out and inconsistent in your posting schedules. What if you get sick or an unexpected "issue" preoccupies your time? What if your ideal posting time is at a time that's inconvenient to your schedule?
If this sounds like you, you should consider scheduling posts on social media.
I recently had a week where not only was I feeling worn down and sick, but I had a couple things come up that preoccupied my time. I honestly didn't have a lot of time to commit to posting to social media that week. And although I wasn't necessarily as chatty or available for online discussions, my social media pages kept on posting content on a regular schedule so that my audience barely noticed that I was busy elsewhere.
I set aside a couple hours every day just to read other blog posts. Any blog post that I think my fans would find interesting, I pre-schedule to my pages. This way I always have content for the days ahead. So even if I can't make time to find and share great content, I don't have to worry about leaving my audience hanging. All I have to do is check in occasionally to respond to comments or questions.
I realize that things will get in your way and slow you down. You might miss a posting every now and then and that's ok (even I'm not that perfect). But if you stop posting for days on end, you're losing valuable time to connect with your audience. In a busy and saturated world, you want to stay top of mind while engaging with your customers.
I highly recommend you consider scheduling your social media content. Set aside time once a week or a few times a week to pre-schedule your posts. Share articles, ask questions, announce updates... whatever it is, anything that isn't a current issue can be scheduled in advance. Then leave yourself some gaps between your posts so that you can add in current event posts or spontaneous questions or thoughts as they occur.
On top of the benefit of having your posts scheduled if you're unavailable to post, you'll actually find you have a lot more time in your days to focus on other work projects. With your social media accounts generating conversations and traffic, you can focus on converting leads, following up on client projects, and other beneficial tasks.
If you want to schedule posts, look into scheduling tools like HootSuite, Buffer, Sprout Social, and a host of other options. These will make it easier for you to gather post content into one forum for easy scheduling at future dates and times. If you don't want to use these types of tools, Facebook offers an in-platform scheduling tool and I use Do Share to schedule Google+ posts.
Any ability to streamline your posts and scheduling requirements will make social media easier and more rewarding for you.