I was scrolling through my social media feed the other day and I came across a simple, yet powerful quote that my friend had shared. And it got me thinking. The quote was something that could apply to most anything in our lives and businesses but I really connected with it from a social media perspective.
One of the biggest challenges that new companies, small businesses, or entrepreneurs face is how and where to start on social media.
Should you start now? Should you be on every platform? If not every platform, which one(s) should you use? What should you post? How often should you post? How are you going to get followers and fans? Are they going to like what you post?
OMG this gets overwhelming!
There's so much to think about and so much to distract you! We're so worried about getting started that we can't even get started.
And that's why this quote that my friend Mike Allton shared works so well:
(Side note: If you're not following Mike, you're seriously missing out!)
This quote from Arthur Ashe sums it all up. Perfectly.
Start Where You Are
We all start our journeys at different places and with different experiences. Social media will be no different.
Don't worry about anyone else and where they are or where they started. Focus on where you are.
Whether you have a big customer base or are literally starting your business from nothing. It doesn't matter. Maybe you have procrastinated starting a Facebook page or Twitter account. That's ok. Start where you are today.
Share what's relevant to your business today. Your business will grow and your social media will evolve. Don't worry about what it should like or where it should be in a year. Get started.
If you don't start, it can't go anywhere any faster. Just get started!
Use What You Have
You might not have a budget for ads. You might not have employees to help you market or post on social media. You might not have a lot of content to share.
But you have what you have.
You have your product or service. You have your personality and your brand's story. You have experiences and solutions that no one else has. You have resources and information that are valuable. You have opinions and thoughts to share.
You also have experience with some social media platforms from your personal use. Use this to your advantage. If you don't understand Google+ or Twitter, these may not be the best places to get started right away. Start where you're comfortable and work into more platforms as you get more comfortable with social media marketing.
Use what you have to create a basic strategy and get started. Know what you have and how you can use that to your advantage. In time, you will have more: more content, more advice, more products, more experience, and more information.
But you don't need to wait. Use what you have now to get started now.
Do What You Can
You need to know what you can do. If you can only allot an hour a day to social media, that's ok. Know your limits and restrictions. If you set your expectations too high, you are setting yourself up for overwhelm and failure.
Set your strategy in place to allow you to do what you can.
Don't try to post 3 times a day to Facebook and 4 times a day to Twitter. Instead, post once a day to each. If you can maintain that posting schedule comfortably, then up the frequency.
Don't try to be active daily on every major social media platform. Focus on one or two until you gain traction and know what's working for you. Then branch out to another platform and grow from there.
Don't try to be like every other page or brand out there. Be you. Be true to your brand voice and personality. Trying to be something you're not is going to put so much more pressure and stress on your social media posts. Instead, do what comes naturally and you'll find it so much easier.
Do what you can to get started now!
Have you noticed a theme here? How and where to start on social media is right now. Just get started. Do what you can. Use what you have. The longer you delay starting, the more work you have to do. The longer it will take to reach your goals. The harder it will be to stand out in the crowd.
Just get started.