March 24, 2014

Being owned by Facebook, it has always been easy to share your Instagram images directly to your Facebook profile. It wasn't so easy, however, to share Instagram images directly to your Facebook page. You had to go to your device gallery or photo roll to find the Instagram image and then share that to your Facebook page.

The good news is that Instagram is working to change this!

However, as usual (don't get me started!), it's currently only available for iOS devices. Yes, all of us Android users are still stuck sharing from our device gallery rather than directly through Instagram.

You may be wondering why this feature would be important.

There are a few reasons. But the most important reason is that it's assumed that since Facebook owns Instagram, Instagram posts shared directly to Facebook will receive increased reach to Facebook users. Many people have stated that they have witnessed this increase in reach. As we all know, anything you can do to improve your Facebook reach is worth considering. Just be smart though. This doesn't mean you should share every Instagram post to your Facebook page - you still need to give people a reason to follow you on Instagram. But sharing the occasional Instagram post can benefit both your Instagram and Facebook accounts.

So for those of you using iOS devices, here is how you can share Instagram images directly to your Facebook page.

  1. Log into your Instagram account on your mobile device
  2. Go to your Profile tab
  3. Go to the "Share Settings" option
  4. Tap on the Facebook option
  5. If you've already connected your personal Facebook profile to your Instagram account, you'll need to unlink that account
  6. Tap "Share Photos To" under the Facebook option
  7. Your personal profile and any Facebook pages you manage will appear
  8. Select the page you would like to connect to Facebook
  9. Go back to the Facebook page and you'll see the name of your Facebook page listed as the photo destination

Instagram only allows you to connect ONE Facebook account or page at any time (maybe they'll update this in the future). So, if you want to upload an Instagram image to your personal Facebook account, you would have to follow these instructions to disconnect your business page and reconnect your personal account. You will have to repeatedly do this every time you want to change which page or profile you would like to share to.

For those of you using iOS devices, I hope this helps you take better advantage of using Instagram as a part of your social media strategy. For those of you (like me) using Android devices, I'll let you know when we're lucky enough to get this update.

Did you find this helpful? Please share:
  1. I forgot about this feature; I do share to my personal profile rather than my page. It would be great to have an easier way to toggle back and forth between the 2.

    1. I’m glad you found it useful Ann. And I agree, it would be nice if when you choose to share to Facebook during the actual photo sharing stage, you could choose which Facebook page/profile to share to. Maybe they’ll make it more convenient in the future.

  2. Mine does not have a share settings now, just shows link and unlink, so weird, can’t figure it out, I am on android, any ideas? has there been an update which has changed this ?

    1. I don’t have it yet either – and I’m also an Android user. I know a few Android users that do have this function but not many… I guess we have to keep waiting.

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