You may have heard that Pinterest recently announced a new feature. The new Pinterest messages are an extension of their "shared" pins previously introduced and they bring Pinterest into a more social realm, comparable with other social media platforms. But does it really matter to you?
Here's what you need to know about the new Pinterest messages.
According to the Pinterest blog, they wanted to make it easier to have a conversation within Pinterest and around the pins you love.
The new messages feature is available on desktop, iOS devices, and Android devices. It's easy to use on all platforms, though many may prefer the mobile app more than the desktop use.
Pinterest messages will appear as a notification on your mobile device, allowing you to easily check the message. You will also receive an email notification.
Pinterest messages can be sent to one person or a group of people. They're easy to share, easy to respond to, and aesthetically attractive. Not that I'd expect much less from Pinterest 😉 What is surprising though is that they apparently came up with this highly effective, well-designed tool in just three months!
Pinterest messages can only be sent to someone who is following you. And, likewise, someone can only send you a message if you are following them.
With the previous pin sharing process, you could send someone a pin, but they couldn't respond. Now, with messages, they can respond, and you can keep the conversation going. The conversation can include text or more pins. You can even start the conversation with text only - you don't need to send a pin.
Pins sent via messages remain dynamic, meaning their pin functions remain active. They can be repinned, favorited, and you can also view the pin source right from within the conversation. The ability to maintain pinning functions without leaving the conversation is a great aspect of the new Pinterest messages.
And, if you're feeling really generous, you can even share whole boards (not just individual pins) or user information to connect new people on Pinterest!
To send a message from the desktop site, you can click "send" on a pin and choose the recipient(s) and opt to include a message if you choose. Or, you can select the notifications tab from the top right corner, choose the Messages tab, and respond to an existing message or click the "+" to create a new message.
On a mobile device, to send a pin or message, tap and hold the pin. Three icons will appear, a pin, a heart, and a paper airplane. Drag to the paper airplane to create a new message. Otherwise, you can access the Messages tab from your notifications, and choose the "New Message" option.
Depending on how frequently you use Pinterest or how many notifications you receive, you could miss notifications. Be sure to look for any new messages by checking the Messages tab.
So, the big question is how will this impact business applications of Pinterest. In all honesty, I don't think it will revolutionize how you use Pinterest for business or marketing. But it might give you some added benefits along the way.
One nice thing is the ability to have group messages. Collaborating with your team on events or ideas in a private message environment may allow you to really get the brainstorming and creative juices flowing.
There's always the application of customer service as well. I love direct messages on social media as a way to directly interact with your customers and provide personal, quick responses to their questions or needs. If you are active with your brand on Pinterest, this use for customer service applications could be beneficial for you.
If you have a small selection of VIP customers, you could send them new product announcements or first-glance pins of items you have not yet publicly released. If they repin these items, and have good performance on Pinterest, you could easily generate new buzz without doing any real leg work yourself.
It's important to remember that Pinterest messages are a private message. They are not there to blast out
spam messages to the masses. So, keep your messages targeted and relevant.
In all reality, I may use the occasional message among friends, but I don't see a big use for this in my business. But, I would love to hear from you - do you think you will take advantage of this added feature on Pinterest? Let me know in the comments below!