Did you watch the Super Bowl? Did you tune in for the commercials?
While the Super Bowl itself was mildly (at best) entertaining, the commercials provided, mostly, good entertainment. Some were straight lol-worthy, some a giggle or two, some touched the heart strings, and others left me scratching my head in a serious WTF moment. But, more on that to come…
In general, I noticed a lack of alcohol and beer ads. Where were the Budweiser Clydesdales? I mean, they had a sort of tribute montage and the “Not Backing Down” campaign, but it wasn’t much for the expectations we’ve come to see in years past at the Super Bowl. And even though Dame Helen Mirren slayed it with her message not to drink and drive, again, it wasn’t much of a traditional commercial.
And of course, the car commercials were there in droves to entertain us. Hyundai pretty much owned the spots with major cameos and entertainment value. The Genesis commercial featuring Kevin Hart reminded me of the Bad Boys movie and definitely had me laughing. A commercial full of Ryan Reynolds can do no wrong, really… so that was a win 😉 And the talk-to-start feature showcased with the bears was cute and worth the watch.
Prius had me wanting more when their bank robbery/car chase commercial started. But, fortunately, they delivered! Well played, Prius, well played. Not to mention, the follow up commercials taking it further along the story line made it that much more entertaining and a definite win for me.
Audi stepped up, in my opinion, with the R8 Commander commercial. I’ve heard plenty of other opinions, but I liked the simplicity, message, and well, the car! And it gave me goosebumps so it can’t be dismissed in my mind.
But, what about my vote for the best? My nominee for best commercial of the night goes to Doritos and the ultrasound baby. I thought this was HILARIOUS! Now, granted, while I was pregnant last year, the ONLY thing I craved for a snack was nacho cheese Doritos, so maybe I was a little biased to this one 😉 But, really, I thought it was funny and entertaining. I had a lot of people commenting that it was too risky or pushed the envelope, and I totally disagree. It was nice to see something NOT boring! And for those of you complaining, take a chill pill, calm down, and enjoy a moment of humor.
My second pick for top commercial goes to the Mini and their #DefyLabels campaign. I loved the message behind the commercial. It’s timely, relevant, and takes issue with something bigger than a car. And, the commercial was well done too… so a win in my books!
There was a wealth of other quality commercials which make my list of good, worth-the-watch entertainment: Doritos and the dogs at the grocery store; T-Mobile and Drake, T-Mobile and Steve Harvey (nicely done!); Bud Light with Amy Schumer and Seth Rogen; Shock Top Beer and the “loser walks into a bar” one liner; Avocados from Mexico; among a few others.
I was pleased to see Intuit step up to help out a small business make it into the big dog ring with Death Wish Coffee. But the commercial itself was kinda flat and didn’t do much for me.
But that paled in comparison with the rash (pun intended) of disgusting bodily function commercials we were forced to sit through. From constipation to toe fungus to digestive problems… seriously, we are trying to eat here, people!
And, finally, the ultimate WTF moment goes to the hideous, improbable #puppymonkeybaby. There are no words and there should be no images but somehow it happened. I get the message of combining things you’d never expect to get the best thing ever. But, yeah, puppy monkey baby is Just. Not. That. And they successfully convinced me to NEVER try that toxic concoction they were promoting. It must have worked for their ideal target audience though because I’ve seen a lot of people (hello, a very specific target audience) replying saying how much they love it. So, I guess, kudos to Mountain Dew. Even though it sucked, IMHO.
And there you have all my thoughts on the commercials! Of course, you may differ... and I'd love to hear your thoughts! Was there something you loved or something you hated? Something you missed or wanted more of? Sound off in the comments below!