Instagram by the Numbers – July 2014

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by Jenn Herman

July 21, 2014

It's honestly hard to stay up to date on Instagram statistics because they are evolving so rapidly. So to help you stay on top of the latest Instagram details, I've put together a short Slideshare presentation for you with all the latest stats.

Some of the information contained in these slides includes:

  • Instagram user demographics
  • Instagram post engagement details
  • Brand behaviors on Instagram
  • Instagram referred sales value
  • What increases engagement on Instagram
  • A little known stat about the popularity of selfies

You can view the slideshare presentation here:

Of course, new updates will be coming out again soon and I'll have to update you again! But until then, enjoy these details and information.

If you have questions about how you can leverage Instagram for your business, please contact me!

Did you find this helpful? Please share:

  3. Very interesting information. But where do you get those numbers/information from? I’m writing my bachelor thesis about instagram and I need the source of those numbers 🙂

    Thanks a lot and kind regards,
    Saskia

    1. The source for each stat is listed on each slide. If you go to those sites/sources and search for the relevant stat, you can find it.
      A lot of information is also available from Expanded Ramblings (google them) and they link to original sources.

  4. Very nice info but Jenn do you have any idea how many IG users by country as I’m really interest to know the number for Taiwan.

    Thanks heaps and have a great day.
    Ray

    1. Hi Ray, I don’t have any data on Instagram users in Taiwan. The latest data I’ve seen regarding countries is:
      1 – USA; 2 – Japan; 3 – Brazil; 4 – Spain; 5 – Germany.

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