One of the latest updates Instagram has provided is the ability to upgrade your account to a business profile. This is currently rolling out to all users so if you don’t have it yet, hang tight and you should have it in the coming days.
Before I show you how to convert your account to a business profile on Instagram, first I want to talk to you about why you should. Because this is something that a lot of people wonder about and many have mixed feelings or concerns about changing over their account.
Some people are worried about this conversion to business profiles being an eventual push to punish business accounts, much like we see on Facebook with page reach versus profile reach. And while I understand that concern, the ability to set yourself apart, as a business, and have a profile that allows for direct contact – that is invaluable.
Having that Contact button on your profile is something you can’t afford to avoid. On a normal Instagram account, someone has to click on the link in your bio, hope that page takes them to your website, navigate for a Contact page, and then finally contact you in some way. This takes time and effort! Of course, they could also send you a DM, but a lot of casual users don’t understand direct messages and if it comes from someone you don’t follow, you don’t actually get notified – it sits there as a pending request until the next time to check your DMs. So, not really an efficient means of immediate communication.
BUT, that contact button on the top of your profile. A one click option to email or call you directly. THAT, my friends, is direct communication! And that is how you close sales, land new customers, and drive real monetary results.
Of course, there are other advantages to converting to a business account, and one of those is the in-app analytics. You will be provided with insights into your number of impressions, your top posts, and your follower growth. You can see when your audience is most active on Instagram, helping you better decide when to post your content. And, on individual posts, you can view the insights to see how much reach a post really got. Tired of questioning your engagement ratio and wondering how many people really saw that post? Now, you’ll know!
Facebook (I mean, Instagram) wants your money, so there is also the ability to boost an Instagram post directly from Instagram. You won’t have to log into your Facebook Business Manager to run an ad specifically (though you can still do this).
So, you can see, there are plenty of reasons to want to upgrade to a business profile on Instagram!
How do you do it? Here’s how!
Instagram is rolling out the ability to upgrade your Instagram account so until you get that option, you’ll have to wait.
But, once you have that option, here’s what it’ll look like when you log into your Instagram account:
It only takes a few easy steps to set up once you hit “Learn More”.
Here’s the only real catch to upgrade your Instagram account: You MUST have a Facebook Page to associate with your Instagram account.
Because you’ll have the ability to boost posts, you have to have Facebook business page that can connect to the ads manager.
So, the next step will be to log in with Facebook.
Then you’ll have to choose the Facebook page to connect with. If you only manage one account, you will only have the one option. Otherwise, choose the appropriate account.
Once you’ve connected your Facebook account, you’ll need to format the Contact option for the contact button that will appear on your profile. Note that this information will import based on your Facebook page. If you are a local business location on Facebook, those details will import but you can adjust them.
If you put your email address and no phone number, then your contact button will be to email you. If you put in your phone number, then the contact button on Instagram will be a phone symbol so that users can call you directly. And if you enter your address, people will be given directions (via a map app) to your business location.
Tap the check mark to confirm your settings.
And then you’re all set!
Your account is now set up as a business profile.
You’ll notice that the Contact button is now on your profile next to your profile photo and the “Edit Profile” (or the “Follow/Following” button to others viewing your profile).
You now also have a gray industry title under your name. This is pulled in from whatever category you have set on your Facebook page. If you don’t like what this says, you’ll have to update what you have in your Facebook settings.
There is also an analytics icon in the top right corner now. You won’t see analytics right away because it will take time for the data to populate after you switch over. But tapping on this button will quickly show you the analytics for your account.
If you manage multiple accounts, you can upgrade any or all of your accounts. It’s rolled out to a user, not an account.
Or if you skip the first announcement to upgrade and later want to upgrade, you can do this at any time you like.
Log into the account you want to upgrade and click the 3-dot button (Android) or the gear button (iPhone) on your profile. Scroll down the menu options until you find “Switch to Business Profile” option.
And, if you switch to a business profile but decide that’s not what you want, you can switch back to a personal account by going to the same place and choosing “Switch Back to Personal Account”.
I have a shiny contact button on my Facebook business page, but no one sees it because thanks to FB no one sees my bus page anymore. Even when I pay to advertise, potential clients go directly from an ad to my website. So it’s kind of hard to fall for the shiny object trick again. Plus, it’s really not that hard to link directly to a Contact page from Instagram…
You’re right Nick, most people don’t see our contact information on Facebook, and most people won’t see it on Instagram either. It’s not something that is displayed unless people actually go to our profiles to get that information. That being said, I get numerous click throughs from FB to my website via the contact button every week. And, while you could link to a contact page on Instagram, if you use that single link to go to a blog post or product page or opt-in page or other page, you don’t have the option to put the contact link in there. This button solves that problem 🙂
Is it a perfect solution? No. But it is an improvement and I’ll take that!
I have several local franchises that corporate requires we maintain separate Facebook pages, but we run only one Instagram account across the city. Can I link multiple Facebook pages to the Instagram for business account? I currently have 3 FB for business pages linked to our IG account in Business Manager. Thanks for the help.
Hi Eileen, sorry for not catching this comment earlier. I don’t believe you can connect multiple FB pages to an IG biz account. When you set up the IG business profile, you have to select a Facebook account to connect to and once that’s set up, you can’t share with any other FB pages.
I gotta say it’s likely only a matter of time before they start making it harder for businesses on IG like they did facebook. It’s really not cool of them to turn facebook into a “pay to play” sort of set up. This is why I like IG so much is because it’s not nearly as difficult to get eyeballs on my account than it is on facebook.
Yes, there’s always a risk of decreased reach on ANY platform. Facebook is the single largest platform with an unreasonable amount of content that is shared every single day. And businesses that post MORE content to circumvent this only make the situation worse. Instagram is a drop in the bucket compared to the size and amount of content that is on Facebook so the effects won’t reach that same level any time soon.
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