You know what drives me crazy? When people/experts/gurus tell other people how to do their jobs. Yes, there are general guidelines to consider. I share many of those too. But the conversation around "ideal" blog post length is one that gets under my skin.
These so-called experts don't know anything about your business. They don't know anything about your customers. They don't know what you've already tried.
So how can they tell you that your blog posts should be no more than 500 words? Or that they should be over 100o words? Or whatever current trend they're spewing out this month?
They can do studies to find out what works best in general. And there are some great studies out there that I have read and even considered their advice.
Yes, SEO rankings and search engines prefer longer length posts. Yes, a lot of people prefer to quickly skim short posts and gather information in rapid doses. But then, a lot of people like to stop and read a story. Others want information listed quick and easy... So how do you know what length your blog posts should be?
Here's what works for me: I just write.
Yup, plain and simple. (Ok, not really that simple. But close enough).
I write. I write what I have to say. I write to get the point across. Sometimes I include a story or situation that led to that post. Sometimes I just get right to the point. Sometimes I go off on a tangent. Sometimes I rant. Sometimes I list facts and details.
I don't count words. I don't look at page length. I don't worry about how long other people's posts are. Because none of that matters!
I'm serious. It doesn't matter.
If you can get the same information across in 400 words that I share in 800, it doesn't make one better than the other. Yours is more succinct. Good for you! Mine is more conversational. Good for me! Neither one is better. Well, unless your grammar sucks, you can't prove your point, and you went totally off topic - then mine is better 😉
But I hope you see my point. Different people write differently. Different people read and digest information differently. Trying to cookie cutter your blog posts into one standard format alienates a wide range of readers and makes blogging boring for you.
Make blogging fun. Mix it up. Write the occasional short post, the occasional really long post, and a bunch of in-the-middle posts. Stop worrying about the overall blog post length and start worrying about what you actually have to say!
Over to you... Do you worry about blog post length?