Does Posting More Reels Really Help on Instagram?

Will posting Reels regularly really help you reach more people on Instagram? Does it matter how many Reels you post?

Well, I love me a good scientific study! So, I did some testing. Here's what I found.

After talking to a Meta rep, it was "highly" recommended that I aim for 3 Reels a week. Now, I typically only post 3-4 times a week so doing 3 Reels a week meant upping my post frequency to 5-6 times a week. And I did.

For two months (I always say a test on IG has to last 6-8 weeks), I created at least 2, usually 3 Reels per week. I also maintained my normal posting frequency of 1 carousel a week, at least 1 feed post (single image) a week, and 1 live show a week.

Prior to starting this test, I was averaging a reach of about 10,000 people per month. After two months of adding 2-3 Reels per I averaged reaching 20,000 people per month. Prior to the test, I was averaging about 40,000 views per month and after the test, I averaged 66,000 views per month. Link clicks and profile visits were not significantly impacted as a result of the additional Reels.

For some quick stats:

I can't deny that posting more Reels helped.

BUT, it was also a significant content burden to create that much more content and maintain that frequency. And while the added reach was nice, there was no direct impact on business results for me.

So, yes, I'll continue to do more Reels than I was doing before this simple study. But I don't think I'll continue to aim for that high of a frequency permanently.

And if you're NOT using Reels regularly, let this be your reminder to start doing more of them. In whatever frequency you can manage.

I should also point out that this is one single study. This is what happened to my account doing this for 2 months. Others will have different results and this is not intended to justify the results for anyone else, just what is working for my account.