September 30, 2013

If you aren't yet using Instagram, you might be curious to know how it's being used and who is currently using it. And if you're already using Instagram, this information might help you target your strategy.

As Instagram continues to grow, their stats and demographics continue to evolve as well. I have spent a lot of time digging up the most current stats and information for you. And I'm sure I'll have to do an update post in a very short period of time with the constant growth we're seeing from Instagram.

But, here are the 20 Instagram stats that you need to know, right now...

  1. 150 million active monthly users – Source: Instagram
  2. 60% of users are outside the United States – Source: Instagram
  3. Users share an average of 55 million photos every day – Source: Instagram
  4. More than 16 billion photos have been uploaded to Instagram – Source: Instagram
  5. The average Instagramer has uploaded 106 photos (simple math)
  6. Posts generate 1.2 billion (with a B!) likes daily – Source: Instagram
  7. 7.3 million users access Instagram every day – Source: The Wall Street Journal
  8. The average Instagram user spent 257 minutes accessing Instagram during the month of August 2013 (compared with Twitter users spending 169.9 minutes on Twitter in the same period) – Source: The Wall Street Journal
  9. When Instagram introduced videos, 5 million videos were uploaded in the first 24 hours – Source: AllFacebook
  10. Instagram videos get 2 times the engagement of photos – Source: Inside Facebook
  11. The top 50 brands on Instagram have an average of 722,000 followers – Source: Nitrogram
  12. Lo-Fi is the most commonly used filter among brands – Source: Simply Measured
  13. The most popular hashtags on Instagram are #Love, #Instagood, #Me, #Cute, and #Follow – Source: Hashtagig
  14. 28% of internet users between the ages of 18 and 29 use Instagram – Source: Pew
  15. 14% of internet users between the ages of 30 and 49 use Instagram – Source: Pew
  16. 16% of female internet users use Instagram – Source: Pew
  17. 10% of male internet users use Instagram – Source: Pew
  18. 17% of teens say Instagram is the most important social media site (up from 12% in 2012) – Source: Factbrowser
  19. The three most popular brands on Instagram are Nike, Starbucks, and the NBA – Source: 50 Nitrogram
  20. 67% of the world’s top brands use Instagram – Source: Simply Measured

I'm looking forward to seeing the Pew study results next year. The Pew study of Instagram demographics listed above was posted in February 2013 and based on 2012 data. I am willing to put a lot of money on the table that those stats will increase dramatically in the next study.

Instagram has shown greater and faster growth than any other social media site and it shows no signs of slowing down. And with the popularity of visual marketing as a top trend for 2014, now is the time to join Instagram, if you haven't already.

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