As of writing this post, I currently follow 685 people on Instagram. That's a lot of people. But I still have high standards for who I'll follow on Instagram. If I won't follow you on Instagram, it's probably for one of these reasons I'm going to mention here.
I'm also going to give you some tips so that if you're making one or more of these "mistakes", you'll know how to fix it!
No Profile Photo
If you haven't taken the time to upload a profile photo, I'm not going to connect with you. I want to connect with genuine people (or brands) that actually engage on Instagram. And not having a profile photo looks like you're hiding from people.
To be fair, if you use a brand or business logo, this is ok. I follow a number of brands that are represented by their logo and they are just as social as the other people I connect with.
Take the time to upload a quality photo to your Instagram profile that adequately represents you (or your business).
An Inappropriate Profile Photo
This is probably worse than no photo. I am not interested in following someone with their tits hanging out. I'm not going to connect with anyone half naked, in a skimpy bathing suit, or any other significant lack of clothing. Even if your brand is fitness, there are classy ways you can show off your body.
I am not going to follow someone who makes obscene gestures or faces. I am here to connect with professionals and respectable people. If you look like a tool, you're doing yourself a big disservice.
Your Bio Sucks
Ok, this is a wide range of options. If your bio is blank, full of inappropriate language, uses too many emojis, lacks any relevant information, or otherwise sucks, I won't follow you.
Make sure your bio is complete, showcases you, your business, and your personality.
Your Following Ratio is Unbalanced
If you follow thousands of people but have less than a hundred followers. Or if you have thousands of followers but only follow a small handful, I'm not interested in following you.
Instagram is about connecting and engaging with others. If no one wants to follow you, you probably suck, or are spammy, or annoying. So don't expect me to jump on your bandwagon. Likewise, if you can't bring yourself to follow more than 50 people, it doesn't look like you're very social... which goes against my reasons for being on Instagram.
I'm not saying you have to follow everyone who follows you. In fact you shouldn't. But make an effort to actually connect with a number of people in your industry, niche, hobbies, family, or circle of friends.
You Advertise Buying Followers
I don't think I have to defend this one. If you buy followers or offer services to buy followers, I want nothing to do with you. I only connect with real people.
Your Account is Private
Unless you're one of my real life friends, I will not connect with a private account. If I can't see what you share and what you're about, I will not follow you.
Especially if you're using Instagram for your brand or business, ensure that your account is set to public.
You Ask Me to #Follow4Follow
Hells to the no! Seriously. If you make a comment on my post asking me to #follow4follow, I will NOT follow you. And, most of the time, I will delete your comment and report it as spam. Yes. I will.
Don't go around spamming people for likes or follows. It's not going to help your business, your brand, or your account reach the right audience.
You Follow Me, Unfollow Me, and Follow Me Again
Yes, you followed me. I chose not to follow you back. Deal with it. By unfollowing me, and following me again (and for heaven's sake, doing this again... and again), you aren't helping your case.
You look desperate. You're acting crazy. And you're obviously not interested in me for me. You just want me to follow you. Sorry, but I'm just not interested.
You Are a Spam Artist
If you do any combination of the spammy things I've mentioned, or tell me I can make thousands of residual income while posting photos of wads of cash, or tag me in your promotional posts trying to get attention and followers, or advertise your shiz on my posts, you are a spam artist. And I want nothing to do with you.
You can just go away now.
All You Post is Selfies
Seriously, if you're that obsessed with yourself, enjoy your photos. But I have no interest in my feed being full of your face.
I want to connect with people who have actual interests, hobbies, thoughts, and, well, lives. Sure, you can incorporate some selfies into your gallery - we all do! But if nearly every photo is one of you, up close, making some silly face, well, enjoy yourself.
Your Content Doesn't Appeal to Me
This one might not really be a mistake, or even your "fault". It's just that some people's content is not what I want to see. It's that simple.
I choose to follow accounts that share content I'm interested in. So if your account is full of your kids photos, or your breakfast smoothies, or your workout routines, or endless motivational quotes, or other things that I don't really care about, I'm not going to follow you.
This doesn't mean you shouldn't share these things. It just means I'm not your target customer. Please don't take this personally. I understand that my content may not be what you want to see. And I respect that.
If I'm not following you, it's for one of these reasons I've just mentioned.
The reality is that I really like Instagram. And I like to see things I like. So, I'm not going to follow people and crowd my feed with things I don't have any interest in seeing.
What about you? Do you have any other reasons why you won't follow certain people on Instagram? Sound off in the comments below!