May 12, 2014

Updated 6/16/2014

Updated 7/12/2014

Updated 1/6/2014

We love Instagram and all that it does for our businesses. But you might not be aware of some (or any) of the limits Instagram actually imposes on its site. For a variety of reasons, Instagram caps numerous functions on their site. And to make sure you don't get stuck unexpectedly, I've put together a list of all the limits on Instagram.


Yes, there is a limit on the number of people you can follow on Instagram. According to Instagram, in order to "reduce spam", they limit the number of people you can follow to 7500.

Not that many of us will follow that many people, but keep this in mind if you're an active follower on Instagram. If you're approaching that limit, it might be time to go through and determine if there are people worth unfollowing. There may be delinquent accounts or irrelevant accounts that you could stop following.

You can check IconoSquare (formerly Statigram) and other sites to determine who you follow who doesn't follow you back. These might be good people to unfollow and allow yourself to follow more new people.

Instagram will also limit how many people you can follow within a period of time. If you follow too many people within an hour, or even a day, you will receive a message telling you the limit has been reached. As far as I've been able to confirm, Instagram only allows you to follow/unfollow 160 people per hour.

Updated 7/12/14 According to multiple people, but with no official word from Instagram, there is now a new limit restricting users to follow and unfollow no more than 20 people per hour.

There is no limit on how many people can follow you.


There is a limit on the number of likes you can perform on Instagram. This limit is 350 likes per hour. Chances are, unless you're using an automated tool or are highly active on Instagram, you won't hit this limit.

But if you are this active, it is recommended that you keep the likes to less than 300 per hour to avoid getting locked up.

Updated 12/6/14 If you want to go back and look at the "likes" you've given, you can see your last 300 likes in Instagram.


Personally, I'm glad this one exists! πŸ˜‰ Yes, there is a hashtag limit on Instagram. You cannot post more than 30 hashtags per post. In my opinion, if you're using this many, you're using too many!


There are some limits to the number of characters you can use throughout Instagram. I've been trying to confirm a limit on usernames but haven't been able to verify this information. However, I believe that an Instagram username cannot exceed 30 characters.

Your Instagram bio cannot exceed 150 characters.

There is no limit to the number of characters you can use in your captions/comments on Instagram. This doesn't mean you should be writing a novel under your images (people aren't here to read a thesis) but you do have freedom to write what you need to say.

Updated 6/16/2014: I have heard reports that some people are experiencing limits to their post caption length. I have not seen any info from Instagram regarding this limit. However, a reader named Rob (see his comments below) did some dutiful research for all of us and found that the caption limits and comment limits are now set at 2200 characters. I can confirm that I ran the same type of test and that, yes, the limit for captions on the photo and subsequent comments caps at 2200 characters.

Updated 6/16/2014: As of recently, Instagram has also started cutting off comments (only those following the original caption) in the feed with a [...] symbol. This just keeps the feeds shorter, but if you open the comments, you can read the full comments there. As far as I can tell, the comments get cut off give or take around 240 characters (they don't cut off mid-word). But original captions are still displayed in their entirety.


There is no limit to the number of posts you can share. There is no photo limit on Instagram - whether per day or total.

If you want to delete posts, you can only delete them one at a time. And while I can't confirm a limit on the number of posts you can delete at a time, you may receive an error message if you try to delete too many posts. For some people this happens after 5-10 deletions. If you receive this message, wait and come back later to resume deleting more images.

Your Instagram feed shows the last 200 posts of those you follow. Anything past this limit will not be viewable from your feed.


If you do reach any of these limits on Instagram, you will receive an error message that will look something like "Rate Limit Exceeded Instagram Error." If you receive this error, determine which limit you're violating and either wait for the time restriction to pass or take the steps to lower your activity.

As I mentioned above, most of you using Instagram for business or personal use won't reach most of these limits. Please make sure you are avoiding the use of automation tools (bots) to quickly follow and unfollow users or to hyper-actively like other posts. This is not the way to use Instagram. You should be interacting authentically and generating real relationships with your audience. If you're doing this right, limits on Instagram shouldn't be a big concern for you.

Did you find this helpful? Please share:
    1. Thanks Cate! I didn’t know that one so I appreciate you sharing it with us.

      1. If you’ve been tagging too many people too often, IG will limit how many people you can tag.

  1. Hi Jenn,

    Good to know. I’ve used IG sparingly but will hop on board more now, given Facebook seems to be turning for the worse on the marketing front. Thanks for sharing!

    1. Don’t get me started on Facebook, Ryan! πŸ˜‰ But I hope you enjoy using IG more.

  2. Hi Jenn,

    Thanks for this “limits” post! I’ve wondered about some of these.

    Why do you think IG allows so many hashtags? What’s a good number that you recommend to use – I agree that 30 is way too many.


    1. I’m glad I could help, Ileane.
      As for the hashtags, I think they realize that most IG users are big hashtag users so they want to allow enough for people to use them comfortably. You’ll notice a lot of posts include a ton of tags. For example, taking a photo of a flower, hashtags to describe it could include the colors, the type of flower, the various words related to flowers, tags related to the season or the location. And then there are all the personalized hashtags that a lot of people like to use, like #TooPrettyToResist
      While many of us may not use these tactics for business, this is common practice for personal use.
      For business use, I recommend using 5-10 relevant hashtags. These include tags related to your industry, your product/service, and other related descriptions. You can also include any brand or business specific hashtags (like I include #jennstrends and #LearnFromJenn on my posts).

    2. Just last week, Instagram stopped people from following my hub … No reason given to me. For about three days no new followers were allowed to follow. A message came up saying “Action not allowed. This account can’t be followed right now. We restrict certain content and actions to protect our community.” This is just a hub of tree photos.

      1. Hi Sue. I’m sorry for the inconvenience, but I don’t have any direct advice for you. It sounds like IG put a restriction on your account for some reason. If you believe it was incorrect, I recommend you contact them directly regarding the “infraction” to have it resolved. Or, they may have realized the “offensive” image wasn’t offensive and removed the restriction on your account.
        This may happen if people are reporting you for spam or inappropriate images.

    1. I’m ok with the limit, Stefan. I’ve never reached the limit and someone would have to be extremely active to get close to, or hit that limit. I have heard a lot of people complain in forums, etc. But again, I’m ok with it.

  3. Hi there, have they recently introduced a cap of the amount of words in a comment? I’ve just noticed sometimes there is a [… ] at the end and mot everything I type in longer comments is published.

    1. I’ve noticed this lately, too, Dustyn. While I don’t have an exact answer for you and haven’t seen anything around the social sphere or from IG, it seems that the original caption on a post is not cut off. However, subsequent comments with a lot of hashtags (I don’t know the specific number) are being cut short with the […]. Also, I can’t click on this ellipsis to expand the comments. I haven’t noticed it on regular text comments, but it’s possible that these are affected too.

  4. There now appears to be a text limit on posts. I just tried to post a picture with a very long description several times using moble data and wifi and it kept giving me the upload failed message till I limited the text. I’ve seen people post things like the lyrics to songs successfully, so I believe this limit is fairly new. Hopefully someone can do some tests to see what the limit is.

    BTW, I’m using the Android version 6.0.1 of Instagram.

    1. Hi Rob. I haven’t specifically heard of or noticed a limit on the length of comments allowed. I still upload fairly long captions and see others do so as well (I’m using the same version of IG on an Android as you). Perhaps if the caption is really long, there might now be a cap… do you know how long the caption was you were trying to upload?
      I’m also going to update this post with the latest I’ve found about the comments being cut off with the […] in the feed. But although it’s cut off in the feed, when you open the comment screen, the full comment is there, no matter how long.

      1. Just to confirm, I made up a test account and I couldn’t get it to upload on that account either.

        Here is what I tried to post, please excuse the super-nerdy car info!

        Audi prototype race cars 1999-2014. The Audi R8/R10/R15/R18 is an auto racing dynasty on par with the Yogi Berra Yankees or the Red Auerbach Celtics. For over a decade the cars have dominated international endurance sports car racing, racking up 115 wins and 72 poles in only 160 races. Today marks the cars’ 13 win in 16 years at Le Mans.

        1999: The Audi R8R & R8C debuted. They built open cockpit (R8R) & a closed cockpit (R8C) versions because the rules allowed for both versions and they wanted to test which was better. Neither car was competitive, but Audi learned a lot.

        2000-05: The R8 was nothing short of amazing. It won virtually everything. Wins included Sebring (00-05), Le Mans (00-02, 04-05), and ALMS championships (00-05). It most likely would have won Le Mans in 2003, but the Volkswagen Group put it’s effort into the Bentley LMP program (which was based on the R8) and it took the win that year.

        2006-08: Audi moved to diesel engines with the R10 TDI. Despite the powertrain change the cars continued to dominate. The won all 3 Le Mans races they entered and 3 more ALMS championships.

        2009-210: The R15 TDI was an evolution of the R10. The diesel engine was downsized from a V12 to a V10. The car was very competitive, but Peugeot finally offered a worthy challenger. The Le Mans winning streak finally ended in 09 when 2 Audis crashed out and the 3rd suffered mechanical issues. They returned in 2010 with the R15 TDI Plus. That car went 1-2-3 at Le Mans against the Peugeot that won in 09.

        2011-12: Rules changes mandated closed cockpit cars for 2011 so a new car was needed, the R18. Continuing the trend, it’s engine was downsized from a V10 to a V6. 2011 was a tough year for Audi. They managed to score another Le Mans victory despite 2 of the 3 cars crashing out. However, it was their only win that year. Thing changed dramatically in 2012, with wins or 2nd place finishes in every event they entered resulting in a FIA WEC championship.

        2013-14: For 2013 the R18 was reworked into a hybrid, the “e-tron Quattro”. It used a flywheel to store energy and electric motors in the front wheels to give it a 200hp boost of power out of the corners. Similar to the 2012 season, the 2013 R18 won Le Mans, placed 1st or 2nd in all races, and took the FIA WEC Championship. And, as mentioned earlier, the 2014 R18 e-tron Quattro scored another win at Le Mans over Toyota and Porsche.

        1. OK, after doing some painstaking trial and error I have found that the character limit is 2200. That’s for the description text that goes with the photo. I haven’t checked to see if there is a character limit for comments.

          Feel free to check that, but I’m 99% sure that I’m correct.

          1. Since I got this far I went ahead and did a little more testing on comments. There is a character limit there too. If the comment is over 2200 characters you will get a pop-up message that says: “Instagram seems to be having problems right now. Please try again in a few moments.”

          2. Good to know! Thanks again for trying this out, Rob. I’m going to update this post with credit to you for the research.

          3. THANK YOU for that research. I’m sure it was moderately pain staking! I will investigate more, but we’ll take your research for now πŸ™‚

          4. Rob, I just ran some tests of my own, and came to the same conclusion – 2200 characters is now the limit for Instagram captions and comments. At least until they change it πŸ˜‰

        2. Hot Dang, Rob! That IS a LONG post!
          Just a thought for you that it might be worth cutting those posts down in length on Instagram since people are there to view images primarily. Is it something where you could include highlights or some details and then refer people to your website for the full details?

  5. I can definitely witness to the 2200 character count limit newly placed on Image Descriptions. I am definitely one of those who writes novels and a lot of the people who follow me have done so as much because of the image as it is for the caption.

    Thank you for this post. I’ll be doing character counts from here on out.

    1. Marc, you have some amazing photos – I’m following you now πŸ˜‰
      Sorry to hear that you’ll be affected by the new character account. Hopefully, it won’t impact you too frequently.

    1. I’m not sure how someone was able to get 40 hashtags. Instagram is pretty clear about the 30 tag limit.

  6. Ok, we figured it out. User @retroandrare has about 42 tags per photo, and it drove us crazy all morning. Upon closer inspection, we noticed that several of the tags were duplicates. Apparently, if the tags are repeated, more than 30 can be added. Before we noticed that some repeated, we were thoroughly stumped.

  7. Hey y’all! Stumbled onto this site searching for an answer on the comment character cap with the grey […] what I did was open it like I was going to add a new comment, and then I could see the rest of the previously cut off comment!

    1. You are correct, Jacinda. Opening up the comments section will allow you to read all the comments in full. The ellipsis just keeps the text on the main feed shorter.

  8. Hey there. Congrats to this great blog with profound answers on instagram. Maybe you know about this problem:

    Since about one week, I cannot like anymore on iconosquare. They say that instagram blocked me due to “too many likes”. I can still like on the Instagram app, but not on Third-party providers. Now, it’s already going on since a week, and I’m not a bot, and do not like that much. I do not use other than iconosquare and instafollow third party apps. And I do not get answers from instagram or iconosquare.

    Do you have other ideas what the reason could be, or what to do?

    Thanks from Switzerland

    1. If you were blocked by Instagram, chances are it might take some time for the 3rd party apps to get the update that you’ve been cleared. Otherwise, I’m sorry that I don’t have any clear answer to help you regain access.

      1. thank you for your prompt answer! Makes me confident that I just have to wait.

  9. Apparently the 160 cap on following has been changed. Many people are reporting a message with IG saying: “The maximum number of requests per hour has been exceeded.You have made 20 requests of the 20 allowed in the past hour.” So, is there a new cap on the number of people per hour we can follow?

    1. I hadn’t heard of this, but if Instagram is saying that you’ve hit the limit of 20 in the last hour, then I would assume they’ve imposed a new limit of 20 people per hour. You’ll have to slow down your following practices…

  10. I’ve been having the same issue that Anna was having. I have to unfollow to follow anyone and I’m only allowed to unfollow 60 people at a time instead of 160 like I was able to do a week ago! Any ideas?

    1. Hi Jenn. I haven’t heard anything specific but others are mentioning recent changes to following limits so you might be encountering these same new limits. I recommend you slow down your frequency of following activity to appear less spam-ish in the eyes of Instagram.

  11. why can’t i see all people im following? I’m trying to unfollow some but it isn’t showingme them ?

  12. Hi Jenn! I need your help today! I have been unable to follow people for roughly 12 hours now. I have tried many methods to follow people in a different way but it just won’t work. I am only following about 60 people so I am nowhere near the limit. I have been trying all day to find a contact for Instagram but I’ve had no luck! Please help! Thanks.

    1. Hi David. I’m sorry I don’t have any help for you. If you’re following to many people in a short period of time (which it doesn’t sound like you’re doing) you could be temporarily blocked. 12 hours isn’t “that” long so I’d advise you wait until tomorrow and see if you’ve regained access. It can take a day or two for them to relinquish a temporary restriction on an account.

      1. Hi David-I’ve been having the same issue. I’m following about 950 (more than you but far from the limit). For about 10 days now I cannot follow anyone unless I unfollow someone. Keep hoping things will change.

  13. Dear Anna

    you may have still pending request.

    Did you follow to many private user,?

    Because if you follow private user and if they not aprove , your limit will be decrease and ig will not let you follow more people before unfollow other people..or make sure when you follow private user, if they are not aprove, it is better to cancel your request..

    Sorry my poor english.


  14. I guess I was following too many people but geeze how long is this 20 follow limit per hour going to last!? Grrr it’s been days. This sucks! Twitter is better

    1. The 20 person limit seems to be new – and consistent for everyone. Chances are it will last for a while.

  15. Dear Jenn,

    I’ve been unfollowing people who don’t follow back, and I know instagram lets you know when you’ve hit a limit, but I’ve started with following a little over a thousand and now I’ve been unfollowing down to under 800 all at one time, is this normal for instagram to allow me unfollow all of these people at one time, I mean I’ve been waiting for a notification to come up telling me of a limit but they haven’t. I’ve stopped unfollowing for now. But is this normal?

    1. You seem to be a lucky one, Kaley. The latest “gossip” I’ve heard is that IG is now limiting it to 20 follows and unfollows. However, I was able to use a third party service (Iconosquare) to unfollow over 50 people before it cut me off. If you can unfollow/follow, then do what you gotta do. When you get stuck, you’ll know πŸ˜‰

  16. Hi Jenn!

    I have FB support group of over 2,000 people for my business. All of us use IG and many of us are reporting the same 20 limit restriction on follow and unfollow. Would you like for me to take a poll and see how many for sure?

    1. Hi Judy! Thanks for the feedback. I’m still trying to verify this new “rule” that seems to have popped up. Numerous people are saying this same thing about a cap at 20 follows/unfollows. I was able to unfollow over 50 people using Iconosquare before I got tapped out.
      If you could ask the group and let me know, it would be greatly appreciated. What I’m really trying to confirm is if the limit is hourly, daily, etc.

  17. Any idea if the new 20 follow limit is per hour or per day. This is scary!!! Thanks so much for any info!

    1. Hi Kim!

      I have encountered the same problem for about 6 days. I’m in the process of polling my FB business group. So far there are at least 200 in my group encountering the 20 cap per hour restriction.

  18. how many comments can be left in the day?
    there are some words that you should not use when sending comments?

    1. I am not aware of any restrictions on the number of comments you can leave in any period of time.
      Comments should be appropriate to the person and the post. Spam and self-promotion are never appreciated. Language should be kept clean and free of explicit words – as these may get you reported for inappropriate behavior.

  19. What does “removal of user must be explicit” mean? And I’m finding I can’t tag more than 2 users. why is that and how do I fix it?

    1. I’m sorry, Jess. I’ve never heard of nor seen that message before. What are you trying to do when you get that message?
      As for tagging users, I’m not aware of a specific limit, but I’ve seen posts with up to 20 tags, so 2 seems like there’s an error or other issue at hand.

      1. I started getting this same error message today and only have 1 person tagged?? Anyone figured out yet what it means?

        1. Hi Shannon. If you’ve been tagging too many people, IG may impose a restriction on your account. If this is not the case, you might need to contact IG support to find out why you’ve been restricted.

  20. Hi Jenn!
    Just an update! Most of the people in my FB business support group report they are now able to follow/unfollow 60 people per hour (Up from 20)

      1. You are welcome! However, there is another new development with Latergramme. We can now only store 20 posts to repost through IG. This was unlimited previously. This change also came about without any warning. “Twenty” seems to be the magic number with IG and these third party apps.

        1. Interesting info, Judy. It sounds like IG is playing with their limits and we’re all stuck in the confusion until they can figure it out. Maybe once they settle on something, they’ll publish those limits (…. wishful thinking, I know!).

  21. I got the same message as Jess. I think it is because one of the users previously tagged in the photo deleted her Instagram account. I tried to add someone else to the photo that just added Insta and couldn’t because Instagram seems to think I am deleting the girl whose account was deletef.

  22. The follow limit appears to be per application/browser/method. As of now it seems possible to follow after the follow limit is reached if a new follow request or action is taken from another browser or app.

    1. I’m not sure, Millie. If you’re tagging too many people in too many of your posts, Instagram may be imposing limits on your account to avoid spam-like behavior.

  23. Any update on the following/unfollowing per hour? More confirmation of the 20 per hour limit?

    1. Ben, the last “confirmed” reports I have is a limit of 20. But Judy (as commented above) has recently seen the limit change to 60…

  24. Hi Jenn, how do see Instagram comments that are way too long? I tried the […] button but it doesn’t work.

    1. Hi Lauren! You can view these comments by opening the comment thread (click on the comment icon/bubble). Once in the comments, and not in the IG feed, you can read all the longer comments in their entirety.

    1. Lexi, this has been discussed in the comments above. If you try to tag someone who has deleted their account, you may get this message.
      Also, if you’re tagging too many people in a spam-like fashion, IG will limit how many people you can tag.

      1. Hello Jenn,
        I am trying to tag more than 2 people in a brand new instagram account, so no spamming/deleted accounts would be possible, and I still get this error.

        1. I’m sorry to hear you’re getting this error on a new account. I honestly don’t know why this would happen unless they have a new restriction for new accounts. But I am not aware of this having been imposed.

    1. I’m not aware of any specific limit for the number of comments within any period of time, Deedee.

  25. I used to follow someone on instagram but now i cant follow her and it says she has no posts.. Even though she has 700 smth. I also have this app that shows who unfollowed you, or blocked you and she didnt do either.. What do you think is wrong ?

    1. I honestly don’t know what happened, Alexa. My guess is that she changed something on her settings but I can’t be sure.

    1. This has been discussed in the comments above. If you try to tag someone who has deleted their account, you may get this message.

  26. hi…i have a problem…today i unfollowed 80 people…and after that i cant follow anyone…after seconds the green changes to blue like before that it seems i really cant follow anyone…its 1 day that i cant.
    what should i do now? delete my account? πŸ™ help plz !

    1. No, you do not need to delete your account? Why would you do that? If you read the article and numerous comments in this thread you would see that IG limits your follows/unfollows. Within a day, you should be able to resume following/unfollowing.

  27. Glad to have found this post. Just wanted to inform you that there is indeed a limit on comments per hour. It’s supposed to be 60 or 30 through a third party but if you’ve been blocked for this (I have!) you’re down to 20 per hour. It’s hard to count comments and harder to not get blocked when trying to catch up overnight.

    It’s particularly frustrating that IG is utilizing an algorithm that punishes those of us who are truly social on the app and have been around since the beginning. Wish they could find a way to distinguish between us and the bots.

  28. Hi, I went to a concert with many friends of mine and posted a picture of it. I tried to tag all of the people who were there and got most of them but when I had a few people left, it capped it and no longer gave me the option to tag anymore people on that photo. Is there a tag limit?

    1. Hi Ciera. I’m not aware of a specific limit but I have seen photos with up to 20 people tagged.

    1. The understanding (see comments above) is that you can leave 60 comments per hour unless you’ve been previously penalized for spam-like behavior, in which case it’s likely 20 comments per hour.

  29. I have been blocked for using Emoji’s in the comments and I haven’t been able to get a response from IG. Nothing offensive.

  30. Hi, Jenn! Thanks for your help in figuring out why my photo upload has failed – my caption was too long. I did not know about the character limit prior to me writing my caption, so I was unable to save my over 2200 character heartfelt note. Do you know if there is a way to access it?

  31. Hi,

    Thanks for the useful comments! Am arranging for a contest, and in order to announce the winners, I need to tag up to 35 people (instagram accounts users) on one post. Anybody has any idea what is the maximum number of people we can tag (not mention) in a post?

    1. Hi Sylvia! I’m honestly not sure of a limit for tagging people (although I’m sure there is one). I have seen posts tagged with up to 20 people. If you can’t tag 35 people, I would post the image twice, tagging 20 in one and 15 in the other.

  32. Hi there,

    I had this problem come up today. I went to add hashtags to one of my pics on instagram but it tells me that “You can’t add that many hashtags to your posts. We restrict certain content and actions to protect our community. Tell us if you think we made a mistake.” I tried to report the problem but it tells me that’s they couldn’t process my request at this time. I’m definitely under the 30 hashtags. It’s only happening on certain photos. Is there a limit other than the 30 hashtags? Or do you know of any other reason there could be?
    Thank you so much πŸ™‚

    1. Hi Stella! I don’t honestly know of any other limit on hashtags. Are there other hashtags in any of the comments? The hashtag limit is inclusive of all hashtags in all of the comments combined.

    2. I’m having the same issue. I’ve been deleting old hashtags and adding new ones for a while now and all of a sudden I get the same error message as Stella saying “Too Many Hashtags.” There are no hashtags anywhere in my original post or any of the comments, so I’m clueless!

      1. Hi Wendy, it seems like IG has imposed a new “rule”, and while it’s not necessarily the number of hashtags, they are now, apparently, restricting users from re-tagging their posts after originally posted. So, if you delete tags from an older post and try to post new ones, you will get this error. I don’t know if this is permanent, but a number of people are experiencing this.

        1. Hi Jenn,

          I am experiencing this problem too. I understand the need to combat spam, but even clicking the “Tell us” link to try to contact them does not work (returns a 502 error). A real shame what is going on, even if I wanted to enter a contest, I could not, as they have blocked/flagged my images for some reason.

          1. Sorry to hear that, Joe. A number of people have mentioned the same issues trying to contact IG and, unfortunately, I don’t have any direct advice on that. All you can really do is wait.

  33. I constantly get an error message saying that I’m adding too many hashtags, although I haven’t exceeded the 30 hashtag limit. Does anyone have an idea why this happens? πŸ™

    1. Are there other hashtags in the other comments on the post? IG considers all hashtags in all of the comments per post as a cumulative amount not to exceed 30.

  34. Hello, everyone!
    About 6 hours ago, I posted a picture on my IG account, and a couple of hours later, I was blocked for using too many hashtags. I only have 5 hashtags in the caption, so I tried to add 25 more to a comment. I have almost 900 pictures, and getting blocked for something so absurd has never happened before. I have immediatetely notified IG regarding the error, but obviously, I haven’t been able to get a response from them so far. By the way, there is nothing offensive in either the picture or the hashtags. It’s just a food pic I took at lunch today… With all the disgusting stuff posted on IG and never blocked/removed, what’s the point of bugging people who are neither abusive nor offensive? Has something like that ever happened to any of you? And above all, how long has it lasted?
    Thanks in advance for your replies.

    1. This has happened to me in the last couple of days as well. I emailed them but have not received a response yet either.

      1. IG is, unfortunately, slower than snails at replying to people. There must be something going on – you’re the fourth person in this thread in 2 days to bring this up. I’ll see what I can find out but would appreciate any of you sharing what you learn as well.

    2. Hi Annie. Are there other hashtags in other comments? The collective total of all hashtags in all comments can’t exceed 30.
      But, you are the third person in 2 days to bring up this issue on this thread which makes me wonder if something else *is* going on…

      1. Hi, Jenn! Thanks for your reply. No, there aren’t any hashtags in other comments. Only 5 in the caption. That’s all. At first, I kept trying to add 25 more, but after getting the same error every time, I tried to add only 1 but got the same message anyway. Unlike other people, I’m still allowed to add as many hashtags as I want to any older picture posted before the one I mentioned in the other comment. It’s just that one and apparently every other posted afterwards that makes me experience the same issue. I tried to post a new picture yesterday, and IG let me add 30 hashtags the first time. But when I deleted the comment and tried to add new hashtags, I got the same error message. Once again, every attempt I make never exceeds 30.
        When I wrote my first message to you the other night, I thought I was the only one having this problem. But then, after some research, I found 3 more people on Yahoo Answers Canada who were experiencing the same issue at that same time. Then I checked Twitter only to find out that even more people had been in the same situation since at least Sep19. Then I checked IG’s Play Store page and found more similar comments there as well. And now I see that more people have brought up the same issue on here, too. I’ve also kept notifying IG of this issue, and besides still not having received any reply, now my message won’t even go through. I’m either asked to try again later or, after I click ‘Send’, the page remains always the same and nothing else happens. This is so weird and ridiculous… I wonder whether it’s just a bug or IG is applying new rules and blocking a bunch of people who, according to them, may have used/changed too many hashtags, That’s just crazy, though.

        1. I had the same problem today. I think whats happening is that from now you are only aloud to paste hashtags twice. I copied-paste a group of 30, then I pasted another group of 30 again and everything was ok.. But when I tried for third time I received the message.

          1. Thank you for your insight, Peter. This is very helpful and we’ll have to see if this is a new, permanent rule for IG.

        2. You are not alone!!! I have been experiencing this annoying problem for the last week. Previously, I was able to use multiple sets of 30 hashtags each. Not anymore! Now I can only use one set of 30 hashtags, and when I delete the old hashtags and try to add new ones, I get that message of “Too many etc etc” It’s very upsetting! Please tell me If you find a solution.

          1. Thanks for your input, Mateo. Many people are experiencing this same thing and, at this time, no one knows of a work around or fix. I don’t know if IG is making this permanent or just testing it.

        3. Thanks for the feedback, Annie. This seems to be something that is coming up for a lot of people and I think we’re all still trying to understand what the new “rules” are.
          My best advice at this point is to not delete and retag photos or you’ll lose all your hashtags. But I think a number of us will be trying out and testing things to see if this is a permanent thing or something temporary. If you learn anymore from your postings, please come back and share with us.

          1. Hi there! I just wanted to let you know that things seem to have gone back to normal for me since last Wednesday. I can finally change hashtags as many times as I want without getting any error messages. It’s working both on my older pics and on my new ones. I think the issue has been finally solved now, but if there’s still someone who can’t use hashtags properly, I suggest they update their IG app to the latest version released. Hope this helps.

          2. Interesting, Annie! I wonder if the update has reversed whatever it was they did? Thanks for your feedback and insight!

  35. regarding the hashtag problem: i’m well aware of the hashtag rules, and something has changed since 2 days. Either it’s a bug, or the rules have changed. This is what I have found out:
    – For me, it is not possible to tag older posts. Only new posts seem to accept tags once
    – Sometimes, it works one time to tag #test, but the second try gives the error message
    – The problem appears only in my main account, not in a small and less intensively used account

    1. I agree as this has happened to me. Any of my older pics I can not put tags on. New post accept tags once. Then if I ever try deleting and putting new tags i get too many hashtag error.

    2. It looks like they fixed this ‘too many hashtags’ error on one of my pictures. I first tried with #test and it worked. I tried a new tag and it accepted it as well with no error. However, the other pictures affected by this still gives the error. These pictures are old and have not been added recently.

    3. Thanks for the feedback, Marcus. This seems to be a “new” thing that IG is doing as you are not the only one to encounter this same issue. It’s weird though that it only happens on one account…

  36. Hi, I’m getting the same thing happen as the people above regarding the hashtags. Can’t add any hashtags (not even 1) without having that message pop up. Plus when I try to send a message through the help centre it just won’t go through? Obviously lots of people are pretty stumped this is happening. If anybody gets a response from Instagram can you please keep us updated? Hope this isn’t some new rule they’ve added.

    1. Thanks for your comment, Rachel. You’re definitely not the only experiencing this. I doubt you or any of us will get a response from IG (they are notoriously bad about responding), but with a number of us experimenting with this, I’m hoping we can determine what the new “rules” are.

  37. Just this week I am no longer allowed to change my tags. For example I have about 90 tags for new york pictures. I would put a set of 15 to 30 up and a couple days later change to the next set. Not spam and all appropriate. Now when I try to change the tags I get a too many hash tag error? Is the 30 tag limit for the entire lifetime of the post? Instagram has not responded to any of my requests via Facebook, instagram, help center, twitter, etc. Any idea what is going on?

    1. Hi Jerry! You’re encountering what many have noticed lately. It seems once you delete the first set of tags (no matter how many) and try to post new tags, or repost the same ones, you will receive this error. As far as I can tell, it has nothing to do with the number of tags, just with the re-tagging.

  38. I am getting the too many hashtags error as well. Very frustrating. I guess they don’t want you to re-add hashtags after you have already added some. It never used to be like this. Now I won’t get as many likes πŸ™

    1. I hear ya, Kay! Many people are experiencing this too. I don’t know if IG is trying to mitigate this hastag reposting by testing it out or if this is permanent. But it will definitely decrease the amount of additional exposure posts will receive.

      1. They have corrected the too many hashtags error on all except one of my pictures! Still no clue as to what caused it and what to do to prevent it from happening again.

          1. Candi, I think that I may have emailed them at least 3 times by replying to the error message (Tell us why we are wrong), Report a problem (Something isn’t working) and Instagram Help Center (Something’s not working, There’s a problem with). I gave them the picture number that was getting the error and told them that it had less than 30 comments listed with appropriate and non-offensive tags and politely asked them to fix it. They fixed all 6! But when I started tagging one of them with maybe 9 or 10 tags constantly, the error came back on one. I checked the next day and it was ok. Now, I only use maybe 5 or 6 tags at a time and don’t try to add others until at least an hour later and that seems to be ok – no more errors. It took them a few days to correct those. And they would only fix one per day. I’m treading lightly now! Hope this helps.

        1. Interesting, DeDe! I wonder if it’s a temporary test or something they actually fixed…

  39. Instagram has blocked me from following people. I have not been able to follow anyone for hours. I just made my Instagram yesterday so I hve been frequently following and unfollowing people. How long does this kind of block usually last?? Please help! Thanks.

    1. Your account could be suspended for 24 hours or longer, depending on how often you are found to be violating their terms. IG does not like spam behavior of rapid follows/unfollows. I recommend you slow down and focus on connecting with valuable connections, not trying to get a lot of followers quickly.

  40. I have encountered a new problem. I am recently getting a announcement stating tha I have “too many hashtags” but I do not have any. 0

    1. If you previously deleted hashtags and are now trying to add new ones, you may get this error. Or if you are trying to add hashtags to an old post, you may receive this message too.

    1. The bans can last as little as a few hours up to days/weeks or more depending on the severity of the offense and the frequency of how many times you’ve been flagged.

  41. Same thing’s happening to me. Seems that it’s fine if I delete my first set of hashtags and then put a bunch of new ones. It usually works the first time. Sometimes a second time, but not a third time. So I’m starting to suspect that maybe Instagram has a new rule (which they of course did not share any information about: That the hashtag limit is still 30 when it comes to posting hashtags at the same time. But that it now also counts DELETED hashtags, and then the limit for those is set to 60 or something like that? REALLY annoying :/

    1. It seems that IG is (possibly) trying out a new way to restrict repeat hashtag postings. Whether adding new or reposting the same hashtags, they aren’t allowing people to delete old and post again.

  42. This is the most helpful article I’ve read on Instagram!

    I would like to know the limits on how long posts are available to view? My feed dead ends at some point and I can’t get to older posts. This is in my home feed and when I click into a user’s posts. I did not realize that posts expired!

    Is there a way to still access older content?

    1. Thanks Lynne! I’m so glad you found this so helpful!
      I’m not aware of an expiration date (or number) of posts on IG. I haven’t heard of this before and I frequently see accounts will posts from years ago or thousands of posts. Is it possible that the user deleted their old content?

  43. Hi Jenn .I really need your help. I’m having problems with my hashtags.
    I get a pop up that says “Too many hashtags” “You can’t add that many hashtags to your post. We restrict certain content and actions to protect our community. Tell us if you think we made a mistake.”
    I can post hashtags in my old pics , and in my new pics, I can only post 60 hashtags ( 30 / 30 ) .
    I’m thinking … I think that Instagram allows you to repost the hashtags days later.
    It’s very upsetting! Please Jenn … tell us here if you know of something new. πŸ™
    New Instagram rules or a new bug? We don’t know ! It’s really annoying! What do you think, Jenn? Thank God I found you. Instagram has a duty to warn us if a rule has changed. They can’t just change the rules and let all desperate .
    It’s annoying because we all love Instagram and these problems make we start thinking about quitting using it. If you discover the problem, please let us know!

    1. Hi Julia. This is a commonly increasing problem for many – see all the comments above!
      It looks like they’re restricting us from deleting original hashtags and reposting the same ones or adding new ones after the original upload. I’m not sure if this is permanent or temporary but you’re not the only one affected.

  44. Hi jenn, i have a problem. when i upload multiple post in IG they delete them… whats wrong

    1. I don’t know exactly. IG has rules against certain content and behavior and may feel you’re violating their terms.

  45. Hi Jenn,

    Any idea what the time period restrictions are for hashtagging? For example, if I post 10 hashtags, then delete them a few hours later, how much time must pass before I can post those same hashtags again? I experimented with this and noticed that if I add a single hashtag to an old photo, then click on that hashtag, my photo shows up in that hashtag feed. And if I post a group of hashtags after deleting the same group, it won’t work right away, but maybe later in the day or the next day. I just wonder if there is a period, like one hour or 24 hours on which you must wait before posting the same hashtags.

    1. Hi Trevor. I’m honestly not aware of a time restriction but have seen single tags take a while to work too… and other times groups work immediately. It might have something to do with the type of tags or another factor. There are also a lot of comments in this thread regarding recent changes to the process of deleting hashtags and reposting them (ie. that may not work anymore) which you may want to read more of.

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