October 26, 2022

Oh. Em. Geeeee!

I mean, we knew it was inevitable we'd hit this milestone but Instagram/Meta has been super tight lipped about user numbers. The last update they gave us was when IG hit 1 billion monthly active users - back in 2018!

Ok, if you were following the news closely, "sources" hinted at the 2 billion milestone back in December 2021 but this is the first that Meta has actually acknowledged this user data.

What does all of this mean for you?

Well, if your engagement is down, if your reach is down, if you're struggling to grow your followers, you're not alone. In fact, you're one of 2 billion people feeling the saturation 😉

The reality is that with more people on the platform, you're working that much harder to reach your audience. Your followers are following more people, it's more content to sort through. And that means yours is having to work harder to compete.

Additionally, we've had to accept the recalibration post-pandemic and how that is impacting users, but especially brands. If you haven't watched my Reel on this topic, make sure you watch this real (pun totally intended!) quick:

And let's just be real. There's also a lot of burnout. Instagram has put us through the wringer with changes and updates galore. That takes a toll on users and how and where they spend their time on the app.

So, yes, it's been a lot of change in the last couple of years. This does NOT mean that Instagram doesn't work. It just means we have to work it differently.

It's time to recalibrate your Instagram strategy. It's time to consider other content ideas, new calls-to-action, a different campaign for growth.

We're coming up on the end of 2022. We're going into holiday shopping season. You're reviewing those annual benchmarks and looking to hit your Q4 goals. Are you on track? Should you be doing something different?


If so, I'd love to help!

I've just opened up a few consultation slots in November to help brands and businesses with exactly this. You can book a one-hour session with me (or more than one) to get a quick audit of your Instagram account, dive deep into your strategy, and get actionable steps you can implement immediately to help you achieve those Q4 goals and set yourself up for success going into 2023.

You can find out more about the consulting sessions, or other services, here: https://jennstrends.com/work-with-jenn/

Did you find this helpful? Please share:
Leave a Reply

Your email address will not be published. Required fields are marked *

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

How to Train the Instagram Algorithm to Show you the Content You Want

If you’re tired of seeing weird videos or photos in your Explore page, content from people you don’t really want in

Read More

Why 60-Second Stories on Instagram are a Big Deal

Instagram has announced that Stories will now be available as up to 60-second clips – not just 15 second clips. And,

Read More

How & Why to Pin Posts on Instagram

Instagram is now (finally?) giving us the option to pin posts to our profile grids. To be honest, I’m really freaking

Read More

Are Instagram Reels Worth It?

Reels on Instagram (and on Facebook) are getting a lot of press lately. And for good reason. Meta has gone ALL

Read More

How to Stop Suggested Posts on Instagram

Instagram has long included “Suggested Posts” in the home feed, but we’ve all seen the frequency of these posts increase over

Read More

How to Easily Measure All Your Social ROI with One Tool!

Disclaimer: This blog post is an affiliate partnership with Agorapulse. Links and references in this article may be affiliate links which

Read More

Join The Newsletter

Sign up for once-monthly updates on all things Instagram and social media. It's your one-stop-shop for staying on top of social media in today's changing landscape.

Join the thousands of other marketers, business owners, and agency personnel who rely on this newsletter to keep them on top of their game with one easy resource!