Have you ever wondered if you're using Twitter correctly? Or if you could be using it more effectively? As businesses, there are so many ways to take advantage of Twitter to grow your audience and generate revenue. So, here is a list of 75 ways to succeed on Twitter.
- Complete your bio with relevant information
- Keep your username as short as possible (you’re using up valuable characters)
- Use a photo or logo in your bio – don’t be an egg
- Upload a cover photo relevant to your business
- Use a real location in your bio
- Put your business website in your bio – it’s a hyperlink to drive traffic to your site
- Make your account PUBLIC – let people connect with you
- Learn the twitter lingo
- Don’t refer to yourself as a “guru”, “master”, “ninja”, “expert”, etc.
- If you do refer to yourself as an expert, public opinion better justify it
- Don’t talk only about you and share only your own content
- Actively engage on Twitter
- Retweet others’ posts
- Favorite other’s posts
- Share industry relevant articles
- Share photos of your business
- Share photos of your employees
- Share photos of your products
- Share photos from live events
- Offer Twitter exclusive discounts
- Host a contest – but adhere to Twitter contest rules
- Provide sneak peeks or previews of your products
- Ask questions
- Check your @mentions regularly
- Reply with a thank you when someone shares your posts
- Thank those who recommend you to others
- Answer questions directly with an @reply
- Offer apologies and solutions to those with complaints
- Use a symbol ( . > : / ) before an @reply – this makes your post public
- Don’t engage in negative or insulting behaviors – keep it positive and professional
- People like to laugh
- If you make an error – own it and correct it
- Don’t delete old tweets (if they’re bad, someone has a screenshot anyways)
- Utilize Vine to share exclusive videos
- Use relevant hashtags to increase search results
- Don’t overuse hashtags (in tweets or profile description)
- Don’t hashjack (look it up if you don’t know this term)
- Be aware of trending topics
- Don’t create tweets with the intention of virality – create tweets for your audience
- Follow other industry leaders
- Follow those who interact with you
- Follow those who share your posts
- Follow your competitors
- Follow your competitors’ fans
- Follow more people to get more followers
- Don’t buy followers – we can see that they’re fake
- Do not follow everyone that follows you
- Use third party apps to maintain who you follow
- Don’t share your numbers of new followers/lost followers – no one cares!
- Use lists to group those you follow
- Listen socially for what your audience wants
- Offer assistance or advice to people tweeting in your industry
- Participate in Twitter chats
- Start a Twitter chat
- Use a good chat app to handle Twitter chats
- Reach out to people and start a conversation
- Don’t spam new followers with auto-DMs
- Check your DMs at least a couple times a week – some might actually be important
- Use link shorteners to reduce link length
- Proof read your tweets before posting
- Make sure your links work
- Use proper grammar and spelling
- Use only common or acceptable abbreviations
- Keep your tweets to 140 characters – don’t use tweet lengthening tools
- Shorter tweets get more retweets
- Don’t link your Twitter account to Facebook or other sites
- Don’t ask new followers to follow you on another site
- Don’t share mass amounts of tweets in a short time period – space them out
- Tweet in real time
- Tweet throughout the day and night, weekdays and weekends
- Use an analysis tool to track your engagement and stats
- Know what times of the day/week your target audience is active on Twitter
- Give recognition to other companies that go above and beyond for you
- Be you – be authentic
- Twitter is simple – keep it simple
Yes, it's a long list. But if you follow these rules, you will definitely see more engagement, interaction, traffic, and even sales from your Twitter audience.
Do you have any other rules to live by? Feel free to add them in the comments below. Disagree with any of these rules? Let's discuss it further in the comments below.








Super list, Jenn! Even though it’s lengthy I think you’ve really managed to capture the essence of Twitter in a simple and easy-to-understand list. Will be sharing!
Super list, Jenn! Even though it’s lengthy I think you’ve really managed to capture the essence of Twitter in a simple and easy-to-understand list. Will be sharing!
Thanks Brooke! Glad you like it. I tried to keep it shorter but I kept coming up with more things… 😉 But at least it’s a concise list. We all know brevity is not my strength.
Great list Jenn! While I originally got on Twitter simply to post content to my online paper, I have found it much more interesting than that! While I already knew and/or followed some of your tips, there were others that I will definitely have to practice. Look for your article in my next paper for sure!
Thanks Kim! I’m so glad that you’re enjoying Twitter for more than just post sharing. And I’m glad that you found some new tips to help you enjoy it more!
Great list Jenn! While I originally got on Twitter simply to post content to my online paper, I have found it much more interesting than that! While I already knew and/or followed some of your tips, there were others that I will definitely have to practice. Look for your article in my next paper for sure!
Thanks Kim! I’m so glad that you’re enjoying Twitter for more than just post sharing. And I’m glad that you found some new tips to help you enjoy it more!
#74 (Be you-be authentic) is my favorite! With all our social media accounts, we keep it professional, but never sacrifice our personality for our brand.
Thanks Kim! That’s great that you put so much effort into keeping your brand authentic and showing some personality!
#74 (Be you-be authentic) is my favorite! With all our social media accounts, we keep it professional, but never sacrifice our personality for our brand.
Thanks Kim! That’s great that you put so much effort into keeping your brand authentic and showing some personality!
Jenn: Extensive list of good things to remember for fellow tweeps. Btw: I am following you now! 😉 I have had problem with Twitter’s follow limit rule, and I haven’t been able to follow new tweeps for some time.
A tip: visualize your tweets with services like RebelMouse and Paper.li.
Thanks Martin! I’m following you back and looking forward to staying in touch on Twitter.
Jenn: Extensive list of good things to remember for fellow tweeps. Btw: I am following you now! 😉 I have had problem with Twitter’s follow limit rule, and I haven’t been able to follow new tweeps for some time.
A tip: visualize your tweets with services like RebelMouse and Paper.li.
Thanks Martin! I’m following you back and looking forward to staying in touch on Twitter.