August 28, 2013

Have you ever wondered if you're using Twitter correctly? Or if you could be using it more effectively? As businesses, there are so many ways to take advantage of Twitter to grow your audience and generate revenue. So, here is a list of 75 ways to succeed on Twitter.

  1. Complete your bio with relevant information
  2. Keep your username as short as possible (you’re using up valuable characters)
  3. Use a photo or logo in your bio – don’t be an egg
  4. Upload a cover photo relevant to your business
  5. Use a real location in your bio
  6. Put your business website in your bio – it’s a hyperlink to drive traffic to your site
  7. Make your account PUBLIC – let people connect with you
  8. Learn the twitter lingo
  9. Don’t refer to yourself as a “guru”, “master”, “ninja”, “expert”, etc.
  10. If you do refer to yourself as an expert, public opinion better justify it
  11. Don’t talk only about you and share only your own content
  12. Actively engage on Twitter
  13. Retweet others’ posts
  14. Favorite other’s posts
  15. Share industry relevant articles
  16. Share photos of your business
  17. Share photos of your employees
  18. Share photos of your products
  19. Share photos from live events
  20. Offer Twitter exclusive discounts
  21. Host a contest – but adhere to Twitter contest rules
  22. Provide sneak peeks or previews of your products
  23. Ask questions
  24. Check your @mentions regularly
  25. Reply with a thank you when someone shares your posts
  26. Thank those who recommend you to others
  27. Answer questions directly with an @reply
  28. Offer apologies and solutions to those with complaints
  29. Use a symbol ( . > : / ) before an @reply – this makes your post public
  30. Don’t engage in negative or insulting behaviors – keep it positive and professional
  31. People like to laugh
  32. If you make an error – own it and correct it
  33. Don’t delete old tweets (if they’re bad, someone has a screenshot anyways)
  34. Utilize Vine to share exclusive videos
  35. Use relevant hashtags to increase search results
  36. Don’t overuse hashtags (in tweets or profile description)
  37. Don’t hashjack (look it up if you don’t know this term)
  38. Be aware of trending topics
  39. Don’t create tweets with the intention of virality – create tweets for your audience
  40. Follow other industry leaders
  41. Follow those who interact with you
  42. Follow those who share your posts
  43. Follow your competitors
  44. Follow your competitors’ fans
  45. Follow more people to get more followers
  46. Don’t buy followers – we can see that they’re fake
  47. Do not follow everyone that follows you
  48. Use third party apps to maintain who you follow
  49. Don’t share your numbers of new followers/lost followers – no one cares!
  50. Use lists to group those you follow
  51. Listen socially for what your audience wants
  52. Offer assistance or advice to people tweeting in your industry
  53. Participate in Twitter chats
  54. Start a Twitter chat
  55. Use a good chat app to handle Twitter chats
  56. Reach out to people and start a conversation
  57. Don’t spam new followers with auto-DMs
  58. Check your DMs at least a couple times a week – some might actually be important
  59. Use link shorteners to reduce link length
  60. Proof read your tweets before posting
  61. Make sure your links work
  62. Use proper grammar and spelling
  63. Use only common or acceptable abbreviations
  64. Keep your tweets to 140 characters – don’t use tweet lengthening tools
  65. Shorter tweets get more retweets
  66. Don’t link your Twitter account to Facebook or other sites
  67. Don’t ask new followers to follow you on another site
  68. Don’t share mass amounts of tweets in a short time period – space them out
  69. Tweet in real time
  70. Tweet throughout the day and night, weekdays and weekends
  71. Use an analysis tool to track your engagement and stats
  72. Know what times of the day/week your target audience is active on Twitter
  73. Give recognition to other companies that go above and beyond for you
  74. Be you – be authentic
  75. Twitter is simple – keep it simple

Yes, it's a long list. But if you follow these rules, you will definitely see more engagement, interaction, traffic, and even sales from your Twitter audience.

Do you have any other rules to live by? Feel free to add them in the comments below. Disagree with any of these rules? Let's discuss it further in the comments below.

Did you find this helpful? Please share:
  1. Super list, Jenn! Even though it’s lengthy I think you’ve really managed to capture the essence of Twitter in a simple and easy-to-understand list. Will be sharing!

  2. Super list, Jenn! Even though it’s lengthy I think you’ve really managed to capture the essence of Twitter in a simple and easy-to-understand list. Will be sharing!

    1. Thanks Brooke! Glad you like it. I tried to keep it shorter but I kept coming up with more things… 😉 But at least it’s a concise list. We all know brevity is not my strength.

  3. Great list Jenn! While I originally got on Twitter simply to post content to my online paper, I have found it much more interesting than that! While I already knew and/or followed some of your tips, there were others that I will definitely have to practice. Look for your article in my next paper for sure!

    1. Thanks Kim! I’m so glad that you’re enjoying Twitter for more than just post sharing. And I’m glad that you found some new tips to help you enjoy it more!

  4. Great list Jenn! While I originally got on Twitter simply to post content to my online paper, I have found it much more interesting than that! While I already knew and/or followed some of your tips, there were others that I will definitely have to practice. Look for your article in my next paper for sure!

    1. Thanks Kim! I’m so glad that you’re enjoying Twitter for more than just post sharing. And I’m glad that you found some new tips to help you enjoy it more!

  5. #74 (Be you-be authentic) is my favorite! With all our social media accounts, we keep it professional, but never sacrifice our personality for our brand.

  6. #74 (Be you-be authentic) is my favorite! With all our social media accounts, we keep it professional, but never sacrifice our personality for our brand.

  7. Jenn: Extensive list of good things to remember for fellow tweeps. Btw: I am following you now! 😉 I have had problem with Twitter’s follow limit rule, and I haven’t been able to follow new tweeps for some time.

    A tip: visualize your tweets with services like RebelMouse and Paper.li.

  8. Jenn: Extensive list of good things to remember for fellow tweeps. Btw: I am following you now! 😉 I have had problem with Twitter’s follow limit rule, and I haven’t been able to follow new tweeps for some time.

    A tip: visualize your tweets with services like RebelMouse and Paper.li.

Comments are closed.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

How Does 280 Characters on Twitter Impact You?

Intentionally or not, Twitter created chaos in the world yesterday when they announced they were testing the extension of tweets to

Read More

How to Use Twitter’s New Polling Feature

For all the updates that Facebook makes (seemingly weekly), I was actually really excited to see Twitter announce a fun new

Read More

6 Stealth Twitter Tips to Drive More Sales

For many businesses, Twitter is a near necessity in their marketing plan. It's an extremely powerful platform with so much opportunity

Read More

How Well Are Your Tweets Actually Performing?

There was an article recently (well, more like a rant) from Jon Loomer that talked about Facebook marketing and reach. The article basically

Read More

Could Twitter Become the New Facebook? Don’t Panic… Yet

If you've been watching anything related to Twitter in the last week, chances are you heard the news that they may

Read More

How to Say Thank You on Twitter

I love Twitter for a lot of reasons. There's a lot to like and a lot of really awesome people using

Read More

Join The Newsletter

Sign up for once-monthly updates on all things Instagram and social media. It's your one-stop-shop for staying on top of social media in today's changing landscape.

Join the thousands of other marketers, business owners, and agency personnel who rely on this newsletter to keep them on top of their game with one easy resource!